Techniques for real time server testing in a production environment

A computer-implemented method, comprising:

• receiving, by a server deployed to a production environment, a plurality of messages transmitted by at least one user client device, each message of the plurality of messages having a plurality of message attributes including a device identifier and a content identifier;
• receiving, by the server and from a test controller deployed to a test environment different from the production environment, information associated with a test including a first message attribute of the plurality of message attributes that indicates a message having the first message attribute is to be used for the test;
• processing, by the server, a subset of the plurality of messages having the first message attribute;
• and
• applying the test to each message in the subset of messages.

A system, comprising:

• at least one processor;
• and
• memory storing instructions that, when executed by the at least one processor, cause the system to:
• receive, at a server deployed to a production environment, a plurality of messages transmitted by at least one user client device, each message of the plurality of messages having a plurality of message attributes including a device identifier and a content identifier;
• define, at a server deployed to a test environment different from the production environment, a first message attribute of the plurality of message attributes that indicates a message having the first message attribute is to be used for a test, the server deployed to the test environment different from the user client device;
• process, at the server deployed to the production environment, a subset of the plurality of messages having the first message attribute;
• and
• apply the test to each message in the subset of messages.