Electronic displays with customized content

A method comprising:

• coupling, by an electronic display content system via an application programming interface (API) of a social networking system separate from the electronic display content system, to the social networking system, the social networking system associated with a plurality of users, each associated with a user account, and configured to track, for each user of the plurality of users, interactions by the user with content displayed within the social networking system and store the tracked interactions in association with the associated user account, wherein the tracked interactions comprise one or more of commenting on the content, liking the content, sharing the content, and purchasing the content;
• receiving, by the electronic display content system from a first electronic display different from the electronic display content system and the social networking system, a first set of user data identifying a target user of the plurality of users, the target user having a client device different from the first electronic display;
• accessing, by the electronic display content system via the API of the social networking system, first interaction data describing the interactions of the target user tracked by the social networking system with content displayed within the social networking system;
• selecting, by the electronic display content system, a first set of one or more content items based at least in part on the first interaction data and on the geographical location of the first electronic display;
• providing, by the electronic display content system, the first set of one or more content items to the first electronic display, the first electronic display displaying each content item of the first set of one or more content items in a display area of the first electronic display;
• receiving, by the electronic display content system, physical interaction data by the target user from the first electronic display indicating that the target user physically interacted with a content item of the first set of one or more content items displayed by the first electronic display;
• providing, by the electronic display content system to the social networking system, the physical interaction data, the social networking system configured to modify content displayed by the client device of the target user based on the provided physical interaction data;
• selecting, by the electronic display content system, a second set of one or more content items for the target user based on the physical interaction data;
• and
• providing, by the electronic display content system, a command to the first electronic display to modify the display area of the first electronic display according to the command, the modified display area of the first electronic display displaying the second set of one or more content items.

A method comprising:

• coupling, by an electronic display content system via an application programming interface (API) of a social networking system separate from the electronic display content system, to the social networking system, the social networking system associated with a plurality of users, each associated with a user account, and configured to track, for each user of the plurality of users, interactions by the user with content displayed within the social networking system and store the tracked interactions in association with the associated user account, wherein the tracked interactions comprise one or more of commenting on the content, liking the content, sharing the content, and purchasing the content;
• receiving, by the electronic display content system from a first electronic display different from the electronic display content system and the social networking system, a first set of user data identifying a target user of the plurality of users, the target user having a client device different from the first electronic display;
• accessing, by the electronic display content system via the API of the social networking system, first interaction data describing the interactions of the target user tracked by the social networking system with content displayed within the social networking system;
• selecting, by the electronic display content system, one or more content items based on the first interaction data and on the geographical location of the first electronic display;
• providing, by the electronic display content system, the one or more content items to the first electronic display, the first electronic display displaying each content item of the one or more content items in a display area of the first electronic display;
• receiving, by the electronic display content system, physical interaction data by the target user from the first electronic display indicating that a target user physically interacted with a content item of the one or more content items displayed by the first electronic display;
• providing, by the electronic display content system to the social networking system, the physical interaction data, the social networking system configured to modify content displayed by the client device of the target user based on the provided physical interaction data;
• and
• in response to receiving the interaction data from the electronic display:
• selecting, by the electronic display content system, an additional content item for the target user based on the physical interaction data;
• providing, by the electronic display content system, a command to the electronic display to modify the display area of the electronic display according to the command, the modified display area of the first electronic display displaying the additional content item;
• and
• providing, by the electronic display content system, information about the content item for display on the client device of the target user.