Web page content insertion based on scroll operation

An information processing method performed by a computer that causes a plurality of pieces of content information to be displayed on a display screen of a terminal device according to a predetermined arrangement, the information processing method comprising:

• displaying, on the display screen, the plurality of pieces of content information;
• identifying any one of the plurality of pieces of content information that is displayed on the display screen, as attention content information, based on predetermined content information to which a user is caused to pay attention;
• inserting, into an insertion position in the predetermined arrangement, at least one piece of copy content information that is a duplicate copy of the identified attention content information;
• inserting the at least one piece of copy content information into a plurality of insertion positions at a predetermined insertion interval based on a position of the attention content information corresponding to the copy content information;
• displaying, on the display screen, the inserted at least one piece of the copy content information, based on a user operation of scrolling display content comprising the plurality of pieces of content information;
• continuously displaying, on the display screen, to the user during the scrolling the inserted at least one piece of the copy content information;
• ceasing displaying of all or at least one of the inserted at least one piece of the copy content information displayed on the display screen, when the scrolling is stopped;
• and
• acquiring speed information indicating a speed of the scrolling,
• wherein the inserting the at least one piece of copy content information into the plurality of insertion positions at the predetermined insertion interval further comprises:
• changing a number of insertions of the at least one piece of the copy content information, based on the speed information indicating the speed of the scrolling, or
• in response to inserting the plurality of pieces of the copy content information into a plurality of different insertion positions, changing the insertion interval between the plurality of different insertion positions, based on the speed of the scrolling indicated by the acquired speed information.

A non-transitory computer-readable storage medium having stored thereon an information processing program which when executed by a computer, causes the computer to:

• display, on a display screen, a plurality of pieces of content information;
• identify any one of the plurality of pieces of content information that is displayed on the display screen, as attention content information, based on predetermined content information to which a user is caused to pay attention;
• insert, into an insertion position in the predetermined arrangement, at least one piece of copy content information that is a duplicate copy of the identified attention content information;
• insert the at least one piece of copy content information into a plurality of insertion positions at a predetermined insertion interval based on a position of the attention content information corresponding to the copy content information;
• display, on the display screen, the inserted at least one piece of the copy content information, based on a user operation of scrolling display content comprising the plurality of pieces of content information;
• continuously display, on the display screen, to the user during the scrolling the inserted at least one piece of the copy content information;
• cease displaying of all or at least one of the inserted at least one piece of the copy content information displayed on the display screen, when the scrolling is stopped;
• and
• acquire speed information indicating a speed of the scrolling,
• wherein the inserting the at least one piece of copy content information into the plurality of insertion positions at the predetermined insertion interval further comprises:
• change a number of insertions of the at least one piece of the copy content information, based on the speed information indicating the speed of the scrolling, or
• in response to inserting the plurality of pieces of the copy content information into a plurality of different insertion positions, change the insertion interval between the plurality of different insertion positions, based on the speed of the scrolling indicated by the acquired speed information.