Shelf edge displays

An updatable one-piece frictionally mountable and self-illuminable shelf edge display comprising:

• an elongated housing including:
• a translucent panel allowing light and not allowing detailed images to pass therethrough with the translucent panel having a first integral lip extending at an acute angle from a top edge of the translucent panel, said first integral lip coacting with the translucent panel to form a first slot located between a front face of the translucent panel and an interior face of the first integral lip and a second integral lip extending at an acute angle from a bottom edge of the translucent panel, said second integral lip coacting with the translucent panel to form a second slot located between the front face of the translucent panel and an interior face of the second integral lip;
• a shelf gripper frictionally mountable to a store shelf including an elongated resilient connector having a back panel with a top edge and a bottom edge with a first resilient cantileverly extending wing with a first jaw extending from the top edge of the elongated resilient connector and a second resilient cantileverly extending wing with a second jaw extending from a bottom edge of the elongated resilient connector with the first resilient cantileverly extending wing and the second resilient cantileverly wing spreadable apart for bringing the first jaw and the second jaw into a frictional shelf gripping position through a resiliency of the first wing and a resiliency of the second wing;
• an integral connecting link having a first edge cantileverly and integrally attached to a backside of the translucent panel and a second opposite edge cantileverly and integrally attached to the back panel of the shelf gripper to thereby form an internal light diffusion compartment located within said elongated housing;
• a light source comprised of a plurality of lights located in said internal light diffusion compartment with said light source supported by and extending along a carrying ledge of the integral connecting link, said light source located directly behind and below a viewing area of the translucent panel so as not to direct light directly into the backside of the translucent panel, said light source directing light along and through the backside of the translucent panel to thereby uniformly illuminate a front face of the translucent panel without introducing a bright spot on the front face of the panel;
• and
• a back lightable semi transparent information display strip slidably and changeably located in the first slot and the second slot with a translucent light emanating from the front face of the translucent panel illuminates the back lightable semi transparent information display strip so that an information contained on the back lightable semi transparent information display strip is viewable by a person located in front of the shelf edge display.