Dynamic scheduling and channel creation based on user selection

A method, comprising:

• in a media content packaging and distribution system that distributes at least one channel for viewing on at least one consumer device of a plurality of consumer devices:
• receiving, from a source device, a media feed of a first channel of the at least one channel;
• determining a first media item for insertion in the media feed of the first channel,
• wherein the first media item is determined based on criteria related to a user-selection on a first consumer device of the plurality of consumer devices, and
• wherein the criteria is based on selection of at least one second media item from a plurality of media items of the first consumer device;
• and
• communicating the determined first media item in the media feed of the first channel for transmission, over a distribution system, to the first consumer device,
• wherein the determined first media item is communicated based on the criteria related to the user-selection.

A non-transitory computer-readable medium having stored thereon, computer implemented instruction that when executed by a processor in a computer, causes the computer to execute operations, the operations comprising:

• in a media content packaging and distribution system that distributes at least one channel for viewing on at least one consumer device of a plurality of consumer devices:
• receiving, from a source device, a media feed of a first channel of the at least one channel;
• determining a first media item for insertion in the media feed of the first channel,
• wherein the first media item is determined based on criteria related to a user-selection on a first consumer device of the plurality of consumer devices, and
• wherein the criteria is based on selection of at least one second media item from a plurality of media items of the first consumer device;
• and
• communicating the determined first media item in the media feed of the first channel for transmission, over a distribution system, to the first consumer device,
• wherein the determined first media item is communicated based on the criteria related to the user-selection.