Generated messaging to view content on media devices

A non-transitory computer-readable medium storing instructions, wherein the instructions, when executed by one or more processors, cause the one or more processors to perform:

• receiving an information item triggering one or more predictive factors;
• generating a candidate set of offers to view content at a media device based on the information item;
• determining, based on the one or more predictive factors, a plurality of confidence values, wherein each respective confidence value of the plurality of confidence values is associated with each respective offer in the candidate set of offers;
• in response to determining that a content item corresponding to a first offer of the candidate set of offers was partially viewed, boosting a first confidence value of the plurality of confidence values that is associated with the first offer of the candidate set of offers;
• decaying, after the boosting, the first confidence value of the plurality of confidence values that is associated with the first offer of the candidate set of offers at a predetermined decay rate over a predetermined time period, wherein the predetermined time period begins when the partially viewed content item was partially viewed;
• ranking the candidate set of offers based on the associated confidence values;
• and
• causing presentation of at least one offer of the candidate set of offers in a user interface screen on the media device based on the ranking, so as to display in the user interface screen
• a set of the offers that changes in real-time manner, the set of the offers including, for a duration less than or equal to the predetermined time period, an offer to view a remainder of the partially viewed content item.

An apparatus comprising:

• a subsystem, implemented at least partially in hardware processor, that receives an information item triggering one or more predictive factors;
• a subsystem, implemented at least partially in hardware processor, that generates a candidate set of offers to view content at a media device based on the information item;
• a subsystem, implemented at least partially in hardware processor, that determines, based on the one or more predictive factors, a plurality of confidence values, wherein each respective confidence value of the plurality of confidence values is associated with each respective offer in the candidate set of offers;
• a subsystem, implemented at least partially in hardware processor, that in response to determining that a content item corresponding to a first offer of the candidate set of offers was partially viewed, boosts a first confidence value of the plurality of confidence values that is associated with the first offer of the candidate set of offers;
• a subsystem, implemented at least partially in hardware processor, that decays after the boosting, the first confidence value of the plurality of confidence values that is associated with the first offer of the candidate set of offers at a predetermined decay rate over a predetermined time period, wherein the predetermined time period begins when the partially viewed content item was partially viewed;
• a subsystem, implemented at least partially in hardware processor, that ranks the candidate set of offers based on the associated confidence values;
• and
• a subsystem, implemented at least partially in hardware processor, that causes presentation of at least one offer of the candidate set of offers in a user interface screen on the media device based on the ranking, so as to display in the user interface screen a set of the offers that changes in real-time manner, the set of the offers including, for a duration less than or equal to the predetermined time period, an offer to view a remainder of the partially viewed content item.