US 10,652,221 B2 · Generating bridge match identifiers for linking identifers from server logs

Abstract

Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.

Claims20

Dependent claims

A system to bridge encrypted datasets, comprising:

a data processing system comprising one or more processors and memory, the data processing system configured to:
obtain one identifier key for both a first identifier associated with the data processing system and a second identifier associated with a third-party server different from the data processing system, the one identifier key generated based on a correlation between an encrypted first identifier vector encrypted with a first encryption and further encrypted with a second encryption, and an encrypted second identifier vector encrypted with a second encryption and further encrypted with the first encryption;
input the one identifier key into an application to process interactions associated with the first identifier or the second identifier;
and
determine, using the application and the one identifier key, a metric for online transactions that correspond to the first identifier and processed via the data processing system, and offline interactions corresponding to the second identifier and processed via the third-party server.

2 more elements

A method of bridging encrypted datasets, comprising:

obtaining, by a data processing system comprising one or more processors and memory, one identifier key for both a first identifier associated with the data processing system and a second identifier associated with a third-party server different from the data processing system, the one identifier key generated based on a correlation between an encrypted first identifier vector encrypted with a first encryption and further encrypted with a second encryption, and an encrypted second identifier vector encrypted with a second encryption and further encrypted with the first encryption;
inputting, by the data processing system, the one identifier key into an application to process interactions associated with the first identifier or the second identifier;
and
determining, by the data processing system using the application and the one identifier key, a metric for online transactions that correspond to the first identifier and processed via the data processing system, and offline interactions corresponding to the second identifier and processed via the third-party server.

1 more element

Dependencies are inferred from the claim text.

Generating bridge match identifiers for linking identifers from server logs

Life of this patent

Generating bridge match identifiers for linking identifers from server logs

Life of this patent

Abstract

Claims20