Systems and methods of receiving informational content based on transmitted application information

An information processing apparatus configured to communicate with a server, the information processing apparatus comprising:

• one or more processors;
• and
• a transceiver,
• the one or more processors of the information processing apparatus configured to:
• start an application in accordance with an instruction of a user;
• and
• transmit, using the transceiver, identification information of the started application to the server at a timing corresponding to the start of the application,
• wherein the server stores a plurality of records that each include a reference to at least one of a plurality of applications that is then linked to a reference to at least one of a plurality of different electronic data feeds for delivering electronic content in association with the corresponding at least one of the plurality of applications,
• wherein the server selects, based on the received identification information of the started application, at least a first electronic data feed from among those data feeds included in the plurality of records that is linked to an application that corresponds to the received identification information of the started application,
• the one or more processors of the information processing apparatus configured to register the first electronic data feed in association with the information processing terminal,
• the one or more processors of the information processing terminal configured to:
• subsequent to registration of the first electronic data feed, receive electronic content that is delivered to the information processing terminal in accordance with the first electronic data feed being registered in association therewith.

A non-transitory computer-readable storage medium having stored therein an information processing program executed by a computer of an information processing apparatus configured to communicate with a server, the information processing program causing the computer to execute:

• start an application in accordance with an instruction of a user;
• and
• based on the start of the application in accordance with the instruction of the user, transmit identification information of the started application to the server,
• the server configured to store a plurality of records that each include a reference to at least one of a plurality of applications that is then linked to a reference to at least one of a plurality of different electronic data feeds for delivering electronic content in association with the corresponding at least one of the plurality of applications, and based on the received identification information of the started application, select at least a first electronic data feed from among those data feeds included in the plurality of records that is linked to an application that corresponds to the received identification information of the started application,
• the information processing program further causing the computer to execture registering the first electronic data feed in association with the information processing terminal,
• subsequent to registration of the first electronic data feed, the information processing program further causing the computer to execute processing electronic content that is delivered to the information processing terminal in accordance with the first electronic data feed being registered in association therewith.

An information processing method executed by an information processing system including an information processing terminal and a server configured to communicate with the information processing terminal, the method comprising:

• starting, on the information processing terminal, an application in accordance with an instruction of a user;
• based on the start of the application in accordance with the instruction of the user, transmits, on the information processing terminal and using the transceiver, identification information of the started application to the server,
• storing, on the server, a plurality of records that each include a reference to at least one of a plurality of applications that is then linked to a reference to at least one of a plurality of different electronic data feeds for delivering electronic content in association with the corresponding at least one of the plurality of applications;
• receiving, at the server, identification information of the started application from the information processing terminal;
• based on the received identification information of the started application, selecting, on the server, at least a first electronic data feed from among those data feeds included in the plurality of records that is linked to an application that corresponds to the received identification information of the started application;
• registering the first electronic data feed in association with the information processing terminal;
• and
• subsequent to registration of the first electronic data feed, receiving at the information processing terminal, electronic content that is delivered to the information processing terminal in accordance with the first electronic data feed being registered in association therewith.