Fusing online media monitoring data with secondary online data feeds to generate ratings data for online media exposure

A non-transitory computer readable medium comprising machine readable instructions that, when executed, cause a machine to at least:

• access monitoring data from at least one of monitoring applications executed by respective ones of a group of online computing platforms or monitoring devices in communication with the respective ones of the group of online computing platforms, the at least one of the monitoring applications or the monitoring devices to monitor online media exposure associated with the group of online computing platforms, the monitoring data including timestamps and instances of a first media identifier associated with respective ones of the timestamps, the respective ones of the timestamps indicating when first streaming media identified by the first media identifier was at least one of presented or accessed via the group of online computing platforms;
• select first data entries from a first online data feed having entry times corresponding to the respective ones of the timestamps associated with the first media identifier in the monitoring data;
• select second data entries from the first data entries based on the first media identifier;
• combine the monitoring data and the second data entries to determine first ratings data characterizing exposure to the first streaming media identified by the first media identifier;
• parse a second online data feed, different from the first online data feed, based on at least one keyword or phrase to identify one or more third data entries corresponding to one or more news or weather alerts associated with the at least one keyword or phrase;
• and
• present the one or more third data entries aligned in time with the first ratings data to depict whether the one or more news or weather alerts corresponding to the one or more third data entries are correlated with changes in a time varying audience of the first streaming media.

An apparatus to determine ratings data for online media exposure, the apparatus comprising:

• at least one logic circuit;
• a secondary feed data searcher implemented by the at least one logic circuit to:
• access monitoring data from at least one of monitoring applications executed by respective ones of a group of online computing platforms or monitoring devices in communication with the respective ones of the group of online computing platforms, the at least one of the monitoring applications or the monitoring devices to monitor online media exposure associated with the group of online computing platforms, the monitoring data including timestamps and instances of a first media identifier associated with respective ones of the timestamps, the respective ones of the timestamps indicating when first streaming media identified by the first media identifier was at least one of presented or accessed via the group of online computing platforms;
• select first data entries from a first online data feed having entry times corresponding to the respective ones of the timestamps associated with the first media identifier in the monitoring data;
• and
• select second data entries from the first data entries based on the first media identifier;
• and
• a ratings data generator implemented by the at least one logic circuit to:
• combine the monitoring data and the second data entries to determine first ratings data characterizing exposure to the first streaming media identified by the first media identifier;
• parse a second online data feed, different from the first online data feed, based on at least one keyword or phrase to identify one or more third data entries corresponding to one or more news or weather alerts associated with the at least one keyword or phrase;
• and
• present the one or more third data entries aligned in time with the first ratings data to depict whether the one or more news or weather alerts corresponding to the one or more third data entries are correlated with changes in a time varying audience of the first streaming media.