Electronic shopping system utilizing multiple configurable item orders

An electronic shopping system comprising:

• a customer account database,
• a merchandise selection facility,
• an authentication agent, and
• a purchase facility, wherein:
• the authentication agent is configured to authenticate one or more remote customers of a plurality of retail customers accessing the electronic shopping system over a network through remote customer computing devices, and enable remote access over the network to databases of merchandise information;
• the customer account database comprises a plurality of customer account records;
• the merchandise selection facility comprising a catalog of merchandise and the merchandise selection facility is configured to:
• allow each authenticated customer of the plurality of retail customers to each remotely create and manage multiple different item orders contemporaneously in association with a single customer account record associated with that customer, remotely access over the network the merchandise information, and to select one or more items in said catalog for inclusion in at least one of several potential item orders associated with a single customer account record corresponding to said customer;
• default each customer to a single item order until express intent is received from the customer to utilize multiple different item orders and providing enhanced purchase through rate for those customers not intending to implement multiple item orders;
• communicate data to cause to be displayed to the customer a plurality of item order options each corresponding to one of multiple item orders associated with the single customer account record;
• receive from the remote customer computing device a selection of one or more of the multiple item orders associated with the single customer account record and into which a selected one or more items selected from said catalog are to be included;
• and
• maintain the customer account database remote from the customers to associate the selected one or more items with the selected one or more item orders;
• and
• the purchase facility comprising an order review interface wherein the purchase facility causes data to be communicated to cause the remote customer computing device to display the order review interface allowing the customer to discretely review and modify said item orders associated with said single customer account record;
• wherein the purchase facility is configured to automatically repeat execution of purchases of the one or more items of each of the multiple item orders associated with the single customer account record that are designated as recurring item orders in accordance with corresponding defined recurring schedules;
• and
• wherein the order review interface is communicated to cause order frequency data to be displayed, and enables modification of the purchase status data for the one or more items of each of the multiple item orders, and wherein the order review interface causes communication of modifications of the frequency data to indicate that one or more of the item orders is either a recurring order or a non-recurring order.