Social media messaging management for brand integrity

A social media messaging data processing system configured for social media messaging management for brand integrity, the system comprising:

• a host computing system comprising at least one computer with memory and at least one processor, the system being communicatively coupled over a computer communications network to a multiplicity of different Web sites and social media messaging systems;
• and,
• a social media messaging management module comprising program code executing in the memory of the host computing system, the program code being enabled to retrieve content from different Web sites, the retrieved content from each different one of the Web sites referring to a same contemporaneous news event, to generate a table in a data store coupled to the host computing system and inserting into the table different advertising messages, each corresponding to a different one of a multiplicity of contemporaneous news events, to parse text of the retrieved content to identify information pertaining to one of the contemporaneous news events, to match the one of the contemporaneous news events identified with respect to the parsed text to a particular one of the different advertising messages disposed in the table, to receive from an end user a social media message in a user interface to the social media message management module, and modify the social media message by removing from the social media message, words associated with the contemporaneous new event, generate a new portion of the social media message incorporating the predetermined advertising message and add the new portion to the social media message to create a modified message with the new portion and without the words associated with the contemporaneous news event, to display the modified social media message, and to post the modified social media message in place of the received social media message onto one or more of the social media messaging systems.

A computer program product for social media messaging management for brand integrity, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:

• retrieving content from different Web sites from over a computer communications network into a social media messaging manager executing in memory of a host computing system, the retrieved content from each different one of the Web sites referring to a same contemporaneous new event;
• generating a table in a data store coupled to the host computing system and inserting into the table different advertising messages, each corresponding to a different one of a multiplicity of contemporaneous news events;
• parsing text of the retrieved content in memory of the host computing system to identify information pertaining to one of the contemporaneous news events;
• matching the one of the contemporaneous news events identified with respect to the parsed text to a particular one of the different advertising messages disposed in the table;
• receiving from an end user a social media message in a user interface to the social media message manager, and modifying the social media message by removing from the social media message, words associated with the contemporaneous news event, generating by the processor a new portion of the social media message incorporating the predetermined advertising message and adding the new portion to the social media message to create a modified message with the new portion and without the words associated with the contemporaneous news event;
• displaying the modified social media message in the user interface of the manager;
• and,
• posting the modified social media message in place of the received social media message onto a social media messaging system by the manager over the computer communications network.