Systems and techniques for targeting electronic communication based on frequency of product exposure

A computer-implemented method for transmitting a targeted communication to a computing device based on a frequency of exposure of IoT-enabled devices near the computing device over a period of time, the method comprising:

• detecting, at the computing device, an IOT-enabled device entering within a wireless proximity of the computing device, wherein the wireless proximity comprises a communication range of a wireless networking protocol;
• receiving, at a server device, wireless proximity product exposure data from the computing device, the wireless proximity product exposure data comprising a sensor identifier identifying an IoT-enabled device that entered within a wireless proximity of the computing device and further comprising duration information indicating an amount of time in which the IoT-enabled device was within wireless proximity of the computing device;
• compiling, by the server device, the wireless proximity product exposure data with previous product exposure data for a plurality of IoT-enabled devices to which the computing device was previously exposed, the wireless proximity product exposure data and the previous product exposure data compiled into compiled wireless proximity product exposure data;
• determining, by the server device and based on the compiled wireless proximity product exposure data, a frequency of exposure to a product corresponding to the IoT-enabled device over the period of time;
• determining, by the server device, a comprehensive targeting profile for a user of the computing device, the comprehensive targeting profile indicating one or more interests of the user according to at least the compiled wireless proximity product exposure data;
• and
• transmitting, from the server device, an electronic communication comprising content promoting the product corresponding to the IoT-enabled device to the computing device in response to determining that the frequency of exposure to the product corresponding to the IoT-enabled device is greater than a threshold value, wherein the electronic communication is tailored to the one or more interests indicated in the comprehensive targeting profile.

A system for transmitting a targeted communication to a computing device based on a frequency of exposure of IoT-enabled devices near the computing device over a period of time, the system comprising:

• a processor;
• and
• a memory communicatively coupled to the processor, wherein the processor is configured to execute instructions included in the memory device to perform operations comprising:
• receiving, at a server device, wireless proximity product exposure data from the computing device, the wireless proximity product exposure data comprising a sensor identifier identifying an IoT-enabled device that entered within a wireless proximity of the computing device and further comprising duration information indicating an amount of time in which the IoT-enabled device was within wireless proximity of the computing device, wherein the wireless proximity comprises a communication range of a wireless networking protocol;
• compiling, by the server device, the wireless proximity product exposure data with previous product exposure data for a plurality of IoT-enabled devices to which the computing device was previously exposed, the wireless proximity product exposure data and the previous product exposure data compiled into compiled wireless proximity product exposure data;
• determining, by the server device and based on the compiled wireless proximity product exposure data, a frequency of exposure to a product corresponding to the IoT-enabled device over the period of time;
• determining, by the server device, a comprehensive targeting profile for a user of the computing device, the comprehensive targeting profile indicating one or more interests of the user according to at least the compiled wireless proximity product exposure data;
• and
• transmitting, from the server device, an electronic communication comprising content promoting the IoT-enabled device to the computing device in response to determining that the frequency of exposure to the product corresponding to the IoT-enabled device is greater than a threshold value, wherein the electronic communication is tailored to the one or more interests indicated in the comprehensive targeting profile.