Techniques for capturing user interest of a product in an advertisement

A computing device of a catalog provider comprising:

• a processor;
• and
• a memory storing computer-executable instructions that, when executed by the processor, cause the computing device to at least:
• receive an advertisement request that identifies a user;
• obtain user information for the user based at least in part on receiving the advertisement request;
• select a first advertisement presenting a first item offered in a catalog, the first advertisement being selected based at least in part on the user information;
• provide, to a third-party network page provider, the first advertisement and a graphical interface element for presentation at a network page by the third-party network page provider, the graphical interface element being presented within the first advertisement, wherein selection of the graphical interface element indicates disinterest in the first item of the first advertisement;
• receive, from the third-party network page provider, an indication that the user has selected the graphical interface element;
• in response to receiving the indication that the user has selected the graphical interface element indicating disinterest in the first item of the first advertisement, select a plurality of user input options from stored user input options based at least in part on one or more characteristics of the first item being featured and at least one of i) purchase history of one or more users of the catalog provider or ii) browsing behavior of the one or more users of the catalog provider, wherein each of the plurality of user input options corresponds to i) an item attribute and ii) a potential reason for the disinterest of the user in the first item of the first advertisement;
• provide the plurality of user input options to the third-party network page provider causing the third-party network page provider to present the plurality of user input options with the first advertisement on the network page;
• receive an indication that a user input option of the plurality of user input options has been selected;
• in response to receiving the indication that the user input option was selected, select a second advertisement featuring a second item that differs from the first item by at least one item characteristic corresponding to the user input option selected;
• and
• provide the second advertisement to the third-party network page provider to cause the third-party network page provider to replace the first advertisement with the second advertisement within the network page on which the first advertisement was presented.

A non-transitory computer-readable storage medium having stored thereon computer-executable instructions that, when executed by a processor of a computing device of a catalog provider, cause the computing device to perform operations comprising:

• receiving, from a third-party network page provider, a first advertisement request that identifies a user;
• determining user information for the user in response to receiving the first advertisement request;
• selecting, based at least in part on the user information, a first advertisement for placement within a network page of the third-party network page provider, the first advertisement featuring a first item;
• providing the first advertisement and a graphical interface element for presentation at the network page by the third-party network page provider, the graphical interface element being presented within the first advertisement, wherein selection of the graphical interface element indicates the user is disinterested in the first item featured in the first advertisement;
• receiving, from the third-party network page provider, an indication that the user has selected the graphical interface element;
• in response to receiving the indication that the user has selected the graphical interface element indicating disinterest in the first item of the first advertisement, selecting, by the computing device, a first plurality of user input options from stored user input options based at least in part on one or more characteristics of the first item being featured and at least one of i) purchase history of one or more users associated with the catalog provider or ii) browsing behavior of the one or more users associated with the catalog provider, each of the first plurality of user input options corresponding to a different potential reason for the disinterest of the user in the first item of the first advertisement;
• providing the plurality of first user input options to the third-party network page provider for presentation at the network page;
• determining that a particular user input option of the plurality of first user input options has been selected;
• in response to determining that the particular user input option was selected,
• selecting a second advertisement for placement within the network page of the third-party network page provider, the second advertisement including a second item that differs from the first item by at least one item characteristic corresponding to the particular user input option selected;
• and
• providing, to the third-party network page provider, the second advertisement, the providing of the second advertisement causing the third-party network page provider to replace the first advertisement and the plurality of first user input options with the second advertisement within the network page of the third-party network page provider.