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AssigneeAdobe Inc.
InventorsThomas Riordan, Narayan Kinhal, John Hughes, Jason Lopatecki, Darren Sue, Christopher Bell, Matthew Ellinwood
Estimating the term…
Systems and methods for operating placebo-based experiments are described for online advertisements. One or more embodiments of the disclosed systems and methods utilizes an ad swapping approach to offer placebo media exposures, at no additional cost to an advertiser. One or more embodiments further provide a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads and view results displayed on a user interface. The disclosed systems and methods can assign viewers into a test group if shown the test ad or a control group if shown a control ad. The control ad can be provided at no cost to the advertiser for embodiments where the placebo ad belongs to an alternative advertiser. Effectiveness of third party attribution can also be evaluated. The disclosed systems and methods can define experiment parameters, including control frequency, test viewer groups, and control viewer groups.
In a digital medium environment for real-time bidding on impression opportunities associated with viewers simultaneously accessing digital content, a computer-implemented method of conducting a placebo-based experiment for improving online campaigns, comprising:
A system comprising:
A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a computing device to:
Dependencies are inferred from the claim text.