Methods and systems for media element optimization

A computer-implemented method comprising:

• receiving, by a server from an electronic client device, a request from a client to optimize a GIF media element displayed on a web page using a video file, the request comprising an identification associated with the web page;
• upon displaying the web page on a graphical user interface on the electronic client device, receiving, by the server, from the electronic client device an indication of an optimization zone within the web page, wherein the optimization zone comprises the GIF media element, and wherein the optimization zone is a portion of the web page;
• receiving, by the server, a markup code of the web page from a web server hosting the web page;
• identifying, by the server from the markup code, an initial media element displayed within the optimization zone, the initial media element being configured to be displayed with each rendering of the web page;
• receiving, by the server, the video file from the electronic client device, the video file comprising a set of video frames where each frame is an image;
• generating, by the server using the set of video frames, a set of GIF files, each GIF file comprising a predetermined number of consecutive video frames;
• generating, by the server, a score for each video frame within each GIF file in the set of generated GIF files by analyzing characteristics of images within each GIF file and comparing the characteristics with one or more predetermined criteria;
• determining, by the server, a score for each GIF file by adding the score of each video frame within the respective GIF files;
• generating, by the server, a candidate GIF file dataset by selecting a number of GIF files that satisfy a threshold;
• iteratively modifying, by the server, the markup code for each rendering of the web page to overlay each GIF file from the candidate GIF file dataset on top of the initial media element within the optimization zone based on a dynamic rendering rate associated with each GIF file within the candidate GIF file dataset, wherein the dynamic rendering rate corresponds to a probability of each GIF file within the candidate GIF file dataset being rendered on the web page, wherein the web page is rendered each time a user accesses the web page, wherein a click-through rate associated with each GIF file from the candidate GIF file dataset is queried and received, by the server, from the web server upon each rendering of the web page, and whereby a first GIF file has a higher dynamic rendering rate than a second GIF file when the first GIF file has a higher click-through rate than the second GIF file;
• and
• dynamically updating, by the server, the graphical user interface to display the click-through rate associated with each GIF file from the candidate GIF file dataset on the electronic client device.