System and method of using context in selecting a response to user device interaction

A system comprising:

• at least one computing device comprising a processor and a non-transitory storage medium for tangibly storing thereon program logic for execution by the processor, the stored program logic comprising:
• determining logic executed by the processor for determining a context of content being output by a device of a user;
• determining logic executed by the processor for determining a device context identifying a geographic location of the device;
• determining logic executed by the processor for determining a user context comprising information about the user's interaction with menu options previously provided to the user, the determining comprising gathering user input indicating the user's previous interaction with menu options;
• detecting logic executed by the processor for detecting user interaction by the user with the device, the current user interaction comprising interaction with selected content output by the device;
• determining logic executed by the processor for determining a number of options using the context of the content, the device context and the user context;
• making logic executed by the processor for making a determination that none of the number of options has a threshold likelihood of being an option sought by the user, the determination being made using the context of the content, the device context and the user context;
• in response to the determination that none of the number of options has a threshold likelihood of being an option sought by the user, selecting logic executed by the processor for selecting a first reply of displaying a menu comprising the number of determined options selectable by the user, the first reply being selected rather than selecting a second reply of displaying a result of a performance of an option sought by the user, the second reply being available for selection in a case that an option sought by the user is determinable;
• and
• instructing logic executed by the processor for instructing, via the at least one processing unit, the device to output the selected first reply in response to the user interaction.

A non-transitory computer readable storage medium for tangibly encoded with computer executable instructions that when executed by a processor associated with a computing device perform a method comprising:

• determining a context of content being output by a device of a user;
• determining a device context identifying a geographic location of the device;
• determining a user context comprising information about the user's interaction with menu options previously provided to the user, the determining comprising gathering user input indicating the user's previous interaction with menu options;
• detecting user interaction by the user with the device, the current user interaction comprising interaction with selected content output by the device;
• determining a number of options using the context of the content, the device context and the user context;
• making a determination that none of the number of options has a threshold likelihood of being an option sought by the user, the determination being made using the context of the content, the device context and the user context;
• in response to the determination that none of the number of options has a threshold likelihood of being an option sought by the user, selecting a first reply of displaying a menu comprising the number of determined options selectable by the user, the first reply being selected rather than selecting a second reply of displaying a result of a performance of an option sought by the user, the second reply being available for selection in a case that an option sought by the user is determinable;
• and
• instructing, via the at least one processing unit, the device to output the selected first reply in response to the user interaction.