Electro-optic assembly

A heads up display system of a vehicle, comprising:

• a projector at least partially concealed in a dash of said vehicle;
• and
• an electro-optic assembly comprising:
• a first substrate having a first surface and a second surface, the first surface coated with an anti-reflective coating, including less than 1% reflectance, and the second surface coated with a reflective coating;
• a second substrate positioned adjacent the first substrate and having a third surface and a fourth surface, the third surface coated with a light transmissive and conductive coating, and the fourth surface coated with an anti-reflective coating;
• and
• an electro-optic medium positioned in a cavity defined between the first substrate and the second substrate, wherein a light transmittance of the electro-optic assembly is controlled by varying a potential between the coatings on the second and third surfaces, wherein the electro-optic assembly is configured to reflect incident light projected from the projector in order to display vehicle-related information.