Content presentation in head worn computing

A method, comprising:

• retrieving personal information relating to a user of a wearable head device, wherein the personal information is associated with
• a physical structure type and
• a display attribute defining a preferred manner of displaying content, the display attribute associated with the physical structure type;
• detecting, via the wearable head device, a physical structure matching the physical structure type at a geo-spatial location;
• associating a digital content with the geo-spatial location based on at least the detected physical structure;
• determining, via the wearable head device, whether the user is near the geo-spatial location;
• and
• in accordance with a determination that the user is near the geo-spatial location, presenting the digital content on a see-through display of the wearable head device, wherein:
• presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure, and
• the digital content is presented on the see-through display based on the display attribute associated with the personal information.