Printing apparatus and printing control apparatus

A printing apparatus configured to perform a scan along a predetermined main scanning direction of a printing head including a plurality of nozzles configured to eject ink, and perform medium transport including relative movement of the printing head and a printing medium along a predetermined sub scanning direction intersecting the main scanning direction to perform printing, the printing apparatus comprising:

• a code information detecting unit configured to detect code information in image data;
• and
• a printing controller configured to control bidirectional printing to repeat a first scan including ink ejection in accordance with movement of the printing head to a first side in the main scanning direction, a second scan including ink ejection in accordance with movement of the printing head to a second side in the main scanning direction, and the medium transport performed between the first scan and the second scan, wherein
• the printing controller is configured to continue to perform the bidirectional printing based on the image data, without switching to a unidirectional printing, in an area of the code information detected by the code information detecting unit by performing printing at a first print resolution by one of the first scan and the second scan and not performing printing by the other of the first scan and the second scan, and
• the printing controller is configured to perform the bidirectional printing based on the image data in an area other than the area of the code information of the image data by performing printing at a second print resolution higher than the first print resolution by both of the first scan and the second scan.

A printing control apparatus configured to control a printing unit to perform a scan along a predetermined main scanning direction of a printing head including a plurality of nozzles configured to eject ink of the same color, and perform medium transport including relative movement of the printing head and a printing medium along a predetermined sub scanning direction intersecting the main scanning direction to perform printing, the printing control apparatus including:

• a code information detecting unit configured to detect code information in image data;
• and
• a printing controller configured to control bidirectional printing to repeat a first scan including ink ejection in accordance with movement of the printing head to a first side in the main scanning direction, a second scan including ink ejection in accordance with movement of the printing head to a second side in the main scanning direction, and the medium transport performed between the first scan and the second scan, wherein
• the printing controller is configured to cause the plurality of nozzles to perform the bidirectional printing based on the image data, without switching to a unidirectional printing, in an area of the code information detected by the code information detecting unit by performing printing by one of the first scan and the second scan and not performing printing by the other of the first scan and the second scan, and
• the printing controller is configured to cause the plurality of nozzles to perform the bidirectional printing based on the image data in an area other than the area of the code information by performing printing by both of the first scan and the second scan.