Illuminated display pillar

An illuminated display pillar, comprising:

• a post, comprising:
• i) a lower portion and an upper portion, the lower portion and the upper portion substantially opaque;
• ii) a middle portion positioned between the lower and upper portions, the middle portion including a window extending around at least a portion of a circumference of the post;
• iii) a first opening positioned at a first end of the post and a second opening positioned at a second, opposing end of the post;
• a flexible membrane positioned within the post and adjacent to the window, the flexible membrane including transparent and opaque portions, the flexible membrane including a quick response (QR) code;
• a light transmissive cylindrical housing positioned at the first opening, the cylindrical housing including a top portion and a curved portion extending about the circumference of the cylindrical housing;
• a shade positioned on the curved portion of the cylindrical housing;
• and
• a light source positioned near the second opening to provide illumination through the window and the cylindrical housing, wherein the shade separates the illumination through the top portion of the cylindrical housing from the illumination through the curved portion of the cylindrical housing.