Sealed package containing a squeezable product

A pack comprising a sealed package containing a squeezable product, the package having a first openable portion and being at least partially flexible to enable squeezing of the package to facilitate dispensing of a liquid contained within the product via the first openable portion once opened, wherein the package comprises one or more films which are fluid-tight and which fully enclose a volume in which the product is sealingly retained, wherein said one or more films comprises a flexible first film and a flexible second film, which films are sealingly joined to each other about a periphery thereby fully enclosing said volume in which the product is sealingly retained, wherein the pack has at least one formation for improving the dispensing of the liquid, said at least one formation comprising the second film being provided with a first preformed hinge across at least part of the volume enclosed by the package, wherein the at least one formation comprises an insert plate, a second preformed hinge being substantially aligned with said first preformed hinge and being provided by the insert plate, wherein the insert plate lies against the first film and the insert plate is less flexible than said first film, and wherein the product is a flexible, absorbent substrate containing said liquid, said substrate comprising a non-memory foam.