Systems and methods for content interaction

A system comprising:

• at least one processor;
• and
• a memory storing instructions that, when executed by the at least one processor, cause the system to perform:
• providing a creative tools interface that includes one or more options for visually animating at least one portion of a media content item to be posted through a social networking system, wherein the media content item provides a visual representation of captured subject matter;
• determining a user selection of an option to apply at least one visual animation to at least one object represented in the media content item, wherein the at least one visual animation traces an outline of the at least one object;
• determining the outline of the at least one object based at least in part on an edge detection technique;
• determining a rate at which the at least one visual animation is animated, wherein the rate modifies a speed at which the at least one visual animation traces the outline of the at least one object;
• causing the at least one visual animation of the at least one object in response to a selection of an option to animate the at least one visual animation;
• and
• causing the visually animated media content item to be posted through the social networking system, wherein the user designates whether the visually animated media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.

A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

• providing a creative tools interface that includes one or more options for visually animating at least one portion of a media content item to be posted through a social networking system, wherein the media content item provides a visual representation of captured subject matter;
• determining a user selection of an option to apply at least one visual animation to at least one object represented in the media content item, wherein the at least one visual animation traces an outline of the at least one object;
• determining the outline of the at least one object based at least in part on an edge detection technique;
• determining a rate at which the at least one visual animation is animated, wherein the rate modifies a speed at which the at least one visual animation traces the outline of the at least one object;
• causing the at least one visual animation of the at least one object in response to a selection of an option to animate the at least one visual animation;
• and
• causing the visually animated media content item to be posted through the social networking system, wherein the user designates whether the visually animated media content item is posted as an ephemeral media content item or as a non-ephemeral media content item.