Analyzing user access of media for meal plans

A system for evaluating consumer behavior, the system comprising:

• a customer knowledge database storing a customer profile for each customer of a plurality of customers, the customer profile for the each customer including a purchase history of items purchased by the each customer and a meal plan history of meal plans executed by the each customer;
• a meal media database including a plurality of media files, each media file of the plurality of media files including video content instructing how to prepare a meal and including a plurality of segments, each segment of the plurality of segments corresponding to a different step in preparing the meal and having ingredient attributes and difficulty level attributes associated therewith;
• and
• a server system comprising one or more processors and one or more memory devices operably coupled to the one or more processors, the one or more memory devices storing executable and operational code effective to execute a supply chain engine comprising—
• a meal plan module effective to generate, for each customer of the plurality of customers, a meal plan including meals including styles of food and ingredients corresponding to the purchase history and meal plan history of the each customer;
• a media module effective to, for each meal of the meal plan for each customer of the plurality of customers, retrieve a media file from the plurality of media files corresponding to the each meal and transmit the media file to the each customer on a date corresponding to the each meal in the meal plan;
• and
• a monitoring module effective to monitor access of the media files by the plurality of customers, receive notifications from sensors of a mobile device of the each customer, the notifications including an output of an accelerometer indicating an orientation of the mobile device, during access of any segments of a media file accessed by the each customer, determine from the notifications that the customer is executing the meal corresponding to the media file accessed by the each customer and, for each customer of the plurality of customers, update the customer profile of the each customer according to the ingredient attributes and difficulty level attributes of any segments of the media files accessed by the each customer.