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US 10,592,928 B2Granted
Content for displays based on bid requests
AssigneeHewlett Packard Enterprise Development LP
InventorsHang Ung, Anupriya Ankolekar
Life of this patent
Estimating the term…
Abstract
Examples include determining content for displays based on bid requests. Some examples include transmitting a probing request to a display computing device and receiving a portfolio list from the display computing device. The portfolio list may include a first identifier for a first content stored on the display computing device. Examples may also include determining a user viewing history of the first content, and transmitting a bid request to the display computing device. The bid request may indicate the user viewing history of the first content.
Claims16
A non-transitory machine-readable storage medium comprising instructions, that, when executed, cause a processing resource to:
- determine, by a mobile device, a proximity between the mobile device and a first display computing device of a plurality of display computing devices based on a signal received from the first display computing device;
- transmit, by the mobile device and in response to a determination that the proximity is within a proximity threshold distance, a probing request to the first display computing device;
- receive, by the mobile device and in response to the probing request, a portfolio list from the first display computing device, wherein the portfolio list comprises a plurality of identifiers and an indicator, each of the plurality of identifiers representing one of a plurality of content stored on the first display computing device, and the indicator representing a current content being displayed by the first display computing device at a time of the determination that the proximity between the mobile device and the first display computing device was within the proximity threshold distance;
- determine, by the mobile device, a view count for each of the plurality of identifiers, wherein the view count for an identifier denotes a number of times the mobile device has moved from a location beyond to a location within a viewing threshold distance of any display computing device of the plurality of display computing devices while the content associated with the identifier was being displayed on such display computing device, and wherein the viewing threshold distance is less than the proximity threshold distance;
- increment, by the mobile device and in response to a determination that the current content is being displayed by the first display computing device at the time the mobile device moved from the location beyond to the location within the viewing threshold distance of the first display computing device, a view count for the identifier corresponding to the indicator by one additional count;
- transmit, by the mobile device, based on the received portfolio list, a bid request to the first display computing device, the bid request indicating the view count for each of the plurality of identifiers including the incremented view count for the identifier corresponding to the indicator representing the current content;
- and
- wherein the first display computing device does not track and store a physical location of an individual user of the mobile device.
5 more elements
A method comprising:
- determining, by a mobile device, a proximity between the mobile device and a first display computing device of a plurality of display computing devices based on a signal received from the first display computing device;
- sending, by the mobile device and in response to a determination that the proximity is within a proximity threshold distance, a probing request to the first display computing device;
- receiving, by the mobile device and in response to the probing request, a portfolio list from the first display computing device, wherein the portfolio list comprises a plurality of identifiers and an indicator, each of the plurality of identifiers representing one of a plurality of content stored on the first display computing device, and the indicator representing a current content being displayed by the first display computing device at a time of the determination that the proximity between the mobile device and the first display computing device was within the proximity threshold distance;
- determining, by the mobile device, a view count for each of the plurality of identifiers, wherein the view count for an identifier denotes a number of times the mobile device has moved from a location beyond to a location within a viewing threshold distance of ay display computing device of the plurality of display computing devices while the content associated with the identifier was being displayed on such display computing device, and wherein the viewing threshold distance is less than the proximity threshold distance;
- incrementing, by the mobile device and in response to a determination that the current content is being displayed by the first display computing device at the time the mobile device moved from the location beyond to the location within the viewing threshold distance of the first display computing device, a view count for the identifier corresponding to the indicator by one additional count;
- transmitting, by the mobile device, based on the received portfolio list, a bid request to the first display computing device, the bid request indicating the view count for each of the plurality of identifiers, including the incremented view count for the identifier corresponding to the indicator representing the current content;
- and
- wherein the first display computing device does not track and store a physical location of an individual user of the mobile device.
5 more elements
Dependencies are inferred from the claim text.