Predictive recommendation system using tiered feature data

An apparatus for generating a combined feature representing a promotion, the apparatus comprising at least one processor and at least one non-transitory memory storing instructions that, with the at least one processor, cause the apparatus to:

• receive DDO feature data representing the promotion, wherein the DDO feature data include data collected from a first set of impressions associated with a promotion permalink associated with the promotion;
• in an instance in which the first set of impressions does not satisfy a threshold quantity of impressions,
• generating first tiered DDO feature data representing the promotion, wherein the first tiered DDO feature data are associated with a second set of impressions representing a first tier group of promotions including the promotion;
• generate the combined feature representing the promotion based at least in part on the first tiered DDO feature data integrated with historical feature data representing the first tier group of promotions;
• and
• transmit, to a client device, a subset of promotions from a plurality of promotions, the subset of promotions selected based in part on the combined feature and to be recommended to a customer associated with the client device.

A computer-implemented method for generating a combined feature representing a promotion, comprising:

• receiving DDO feature data representing the promotion, wherein the DDO feature data include data collected from a first set of impressions associated with promotion permalink associated with the promotion;
• generating a combined feature representing the promotion using the DDO feature data historical feature data representing the promotion;
• and
• transmitting a subset of promotions from a plurality of promotions to a client device associated with a customer, the subset of promotions selected to be recommended to the customer based at least in part on the combined feature and a relevance model.

A computer program product for generating one or more user selections for display as an impression via a promotion and marketing service, the computer program product comprising a non-transitory computer-readable storage medium storing computer-readable program instructions that, when executed, cause at least one computer to perform operations comprising:

• receiving DDO feature data representing the promotion, wherein the DDO feature data include data collected from a first set of impressions associated with a promotion permalink associated with the promotion;
• in an instance in which the first set of impressions does not satisfy a threshold quantity of impressions,
• generating first tiered DDO feature data representing the promotion, wherein the first tiered DDO feature data are associated with a second set of impressions representing a first tier group of promotions including the promotion;
• generating the combined feature representing the promotion based at least in part on the first tiered DDO feature data integrated with historical feature data representing the first tier group of promotions;
• and
• transmitting, using the processor and to a client device, a subset of promotions from a plurality of promotions, the subset of promotions selected based in part on the combined feature and to be recommended to a customer associated with the client device.