Device for communicating preferences to a computer system

A payment device to store and communicate preferences to a merchant comprising:

• a physical payment device to be sensed by a sensor of a preference reader at a merchant comprising:
• a preference code comprising a unique image which is sensed by the sensor of the preference reader, wherein the preference code identifies a preset preference, said preset preference comprising products or services available at the merchant as a function of past purchase histories of a consumer, wherein the reader processor of the preference reader physically configured to transform the unique image into a unique code;
• the reader processor is configured to communicate the unique code to a preference server using a non-payment system network wherein the preference server uses a processor physically configured to:
• determine if the unique code matches a stored unique code;
• in response to the unique code matching a stored unique code, communicating a preset preference to a preference processor at the merchant wherein the preference processor communicate the preset preference to the merchant staff for fulfillment of the identified products or services;
• wherein communicating further comprising:
• communicating a personal account representative code to a point of sale device;
• and
• communicating from the point of sale device the personal account representative code to a validation server on a payment system network;
• in response to the validation server approving the personal account representative code, communicating an approval code to the point of sale device over the payment network;
• and
• executing a transaction for the preset preference at the merchant.