Method, computer program product, and system for precise real time marketing of a product

A computer program product, comprising:

• a computer-readable storage medium;
• and
• a computer-readable program code stored in the computer-readable storage medium, the computer-readable program code containing instructions that are executed by a central processing unit (CPU) of a computer system to implement a method of marketing a product in real time, the method comprising the steps of:
• the computer system determining a presence of a social contact in a physical store by obtaining, from a presence system, data specifying that a location of a mobile device of the social contact is in the physical store, the obtaining of the data including a Wi-Fi proximity sensor collecting the data during a protocol hand-shake, and the Wi-Fi proximity sensor passing the data to the presence system via a connector interface, the physical store being associated with a seller of the product, and the social contact being a person connected to a shopper by a social networking service;
• based on contextual information about the shopper, the computer system determining that the shopper intends to purchase the product;
• the computer system sending a promotion of the product to the shopper, the promotion specifying an online purchase of the product and a selection of a delivery option for the online purchase by which the social contact picks up the product at the physical store;
• the computer system receiving an indication of a completion of the online purchase of the product by the shopper via an ecommerce website associated with the seller and receiving the selection of the delivery option for the online purchase by which the social contact picks up the product at the physical store;
• the computer system sending a notification to the social contact to pick up the purchased product from the physical store on behalf of the shopper;
• the computer system receiving a verification from the social contact that the social contact picked up the purchased product from the physical store on behalf of the shopper, wherein the steps of determining the presence, determining that the shopper intends to purchase the product, sending the promotion, receiving the indication of the completion of the online purchase, receiving the selection of the delivery option, sending the notification to the social contact, and receiving the verification from the social contact provide the completion of the online purchase of the product without a shipping service being selected to deliver the product to the shopper, without a fee for shipping the product being charged to the shopper, and without the shopper being required to (i) visit the physical store to pick up the product or (ii) make arrangements for another person to pick up the product in the physical store;
• the computer system receiving order information from a second ecommerce system managed by a second seller;
• based on the received order information, determining a second social contact is planning to visit a second physical store within a future time period to pick up an item which the second social contact purchased online from the second seller;
• based on contextual information about a second shopper who is connected to the second social contact by a second social networking service, the computer system determining that the second shopper intends to purchase a second product;
• in response to the steps of determining the second social contact is planning to visit the second physical store and determining that the second shopper intends to purchase the second product, the computer system sending a second promotion of the second product to the second shopper, the second promotion specifying a second online purchase of the second product and a delivery option for the second online purchase of the second product specifying that the second social contact will pick up the second product at the second physical store on behalf of the second shopper;
• the computer system receiving an indication of a completion of the second online purchase of the second product by the second shopper via a second ecommerce website associated with the second seller and receiving a selection of the delivery option for the second online purchase of the second product specifying that the second social contact will pick up the second product at the second physical store on behalf of the second shopper;
• the computer system sending a notification to the second social contact to pick up the purchased second product from the second physical store on behalf of the second shopper;
• and
• the computer system receiving a verification from the second social contact that the second social contact picked up the purchased second product from the second physical store on behalf of the second shopper, wherein the steps of receiving the order information from the second ecommerce system, determining the second social contact is planning to visit the second physical store, determining that the second shopper intends to purchase the second product, sending the second promotion, receiving the indication of the completion of the second online purchase, receiving the selection of the delivery option for the second online purchase, sending the notification to the second social contact, and receiving the verification from the second social contact provide the completion of the second online purchase of the second product without a shipping service being selected to deliver the second product to the second shopper, without a fee for shipping the second product being charged to the second shopper, and without the second shopper being required to (i) visit the second physical store to pick up the second product or (ii) make arrangements for another person to pick up the second product in the second physical store.

A computer system comprising:

• a central processing unit (CPU);
• a memory coupled to the CPU;
• and
• a computer readable storage device coupled to the CPU, the storage device containing instructions that are executed by the CPU via the memory to implement a method of marketing a product in real time, the method comprising the steps of:
• the computer system determining a presence of a social contact in a physical store by obtaining, from a presence system, data specifying that a location of a mobile device of the social contact is in the physical store, the obtaining of the data including a Wi-Fi proximity sensor collecting the data during a protocol hand-shake, and the Wi-Fi proximity sensor passing the data to the presence system via a connector interface, the physical store being associated with a seller of the product, and the social contact being a person connected to a shopper by a social networking service;
• based on contextual information about the shopper, the computer system determining that the shopper intends to purchase the product;
• the computer system sending a promotion of the product to the shopper, the promotion specifying an online purchase of the product and a selection of a delivery option for the online purchase by which the social contact picks up the product at the physical store;
• the computer system receiving an indication of a completion of the online purchase of the product by the shopper via an ecommerce website associated with the seller and receiving the selection of the delivery option for the online purchase by which the social contact picks up the product at the physical store;
• the computer system sending a notification to the social contact to pick up the purchased product from the physical store on behalf of the shopper;
• the computer system receiving a verification from the social contact that the social contact picked up the purchased product from the physical store on behalf of the shopper, wherein the steps of determining the presence, determining that the shopper intends to purchase the product, sending the promotion, receiving the indication of the completion of the online purchase, receiving the selection of the delivery option, sending the notification to the social contact, and receiving the verification from the social contact provide the completion of the online purchase of the product without a shipping service being selected to deliver the product to the shopper, without a fee for shipping the product being charged to the shopper, and without the shopper being required to (i) visit the physical store to pick up the product or (ii) make arrangements for another person to pick up the product in the physical store;
• the computer system receiving order information from a second ecommerce system managed by a second seller;
• based on the received order information, determining a second social contact is planning to visit a second physical store within a future time period to pick up an item which the second social contact purchased online from the second seller;
• based on contextual information about a second shopper who is connected to the second social contact by a second social networking service, the computer system determining that the second shopper intends to purchase a second product;
• in response to the steps of determining the second social contact is planning to visit the second physical store and determining that the second shopper intends to purchase the second product, the computer system sending a second promotion of the second product to the second shopper, the second promotion specifying a second online purchase of the second product and a delivery option for the second online purchase of the second product specifying that the second social contact will pick up the second product at the second physical store on behalf of the second shopper;
• the computer system receiving an indication of a completion of the second online purchase of the second product by the second shopper via a second ecommerce website associated with the second seller and receiving a selection of the delivery option for the second online purchase of the second product specifying that the second social contact will pick up the second product at the second physical store on behalf of the second shopper;
• the computer system sending a notification to the second social contact to pick up the purchased second product from the second physical store on behalf of the second shopper;
• and
• the computer system receiving a verification from the second social contact that the second social contact picked up the purchased second product from the second physical store on behalf of the second shopper, wherein the steps of receiving the order information from the second ecommerce system, determining the second social contact is planning to visit the second physical store, determining that the second shopper intends to purchase the second product, sending the second promotion, receiving the indication of the completion of the second online purchase, receiving the selection of the delivery option for the second online purchase, sending the notification to the second social contact, and receiving the verification from the second social contact provide the completion of the second online purchase of the second product without a shipping service being selected to deliver the second product to the second shopper, without a fee for shipping the second product being charged to the second shopper, and without the second shopper being required to (i) visit the second physical store to pick up the second product or (ii) make arrangements for another person to pick up the second product in the second physical store.