Dynamic generation of custom web analytics data

A computerized method of dynamic generation of custom web analytics data, the method comprising:

• rendering, by a computing device, a webpage comprising a plurality of page elements, wherein the webpage is assigned one or more attributes and each page element is assigned one or more attributes;
• detecting, by the computing device, one or more interactions occurring with one or more of the plurality of page elements on the webpage;
• at the time of each detected interaction:
• identifying, by the computing device, the page element with which the detected interaction occurred;
• identifying, by the computing device, one or more other page elements triggered by the detected interaction;
• capturing, by the computing device, at least one of the one or more attributes of the webpage;
• capturing, by the computing device, at least one of the one or more attributes of the identified page element;
• capturing, by the computing device, at least one of the one or more attributes of the one or more other page elements;
• aggregating, by the computing device, the captured attributes of the webpage, the captured attributes of the identified page element and the captured attributes of the one or more other page elements into a custom variable, the custom variable comprising a concatenation of each captured attribute of the webpage, each captured attribute of the identified page element, and each captured attribute of the one or more other page elements into a string, wherein each of the captured attributes in the string are separated by a delimiter;
• and
• storing, by the computing device, the custom variable in a local memory module of the computing device.