Neuro-physiology and neuro-behavioral based stimulus targeting system

A tangible machine readable storage device or storage disc comprising instructions that, when executed, cause a machine to at least:

• determine a first distance between (1) a first peak in a first frequency band of first neuro-response data gathered from a first subject while exposed to media and (2) a second peak in the first frequency band;
• determine a second distance between (1) a third peak in the first frequency band and either (2) the second peak in the first frequency band or (3) a fourth peak in the first frequency band;
• determine a first difference between the first distance and the second distance;
• generate a first response profile for the first subject to the media based on the first difference;
• integrate the first response profile with a second response profile associated with a second subject exposed to the media to form an integrated response profile for the media;
• select a first advertisement or entertainment for presentation based on the integrated response profile;
• and
• modify the media to present the first advertisement or entertainment.

A method for transforming a media presentation based on neuro-response data, the method comprising:

• determining, by executing an instruction with a processor, a first distance between (1) a first peak in a first frequency band of first neuro-response data gathered from a first subject while exposed to media and (2) a second peak in the first frequency band;
• determining, by executing an instruction with the processor, a second distance between (1) a third peak in the first frequency band and either (2) the second peak in the first frequency band or (3) a fourth peak in the first frequency band;
• determining, by executing an instruction with the processor, a first difference between the first distance and the second distance;
• generating, by executing an instruction with the processor, a first response profile for the first subject to the media based on the first difference;
• integrating, by executing an instruction with the processor, the first response profile with a second response profile associated with a second subject exposed to the media to form an integrated response profile for the media;
• selecting, by executing an instruction with the processor, a first advertisement or entertainment for presentation based on the integrated response profile;
• and
• modifying, by executing an instruction with the processor, the media to present the first advertisement or entertainment.