Systems, methods, and apparatus to identify linear and nonlinear media presentations
AssigneeThe Nielsen Company (US), LLC
InventorF. Gavin McMillan
Life of this patent
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Abstract
Systems, methods, and apparatus to identify linear and non-linear media presentations are disclosed. An example method to determine whether a media presentation is a linear or a non-linear media presentation comprises generating a reference log comprising a first media identifier of first media and a time at which the first media was presented, accessing a media presentation log comprising a second media identifier of second media and a time at which the second media was presented, and determining whether the second media correspond to a linear media presentation or a non-linear media presentation by comparing the media presentation log to the reference log.
Claims18
An apparatus to automatically determine whether a media presentation is a linear media presentation or a non-linear media presentation, the apparatus comprising:
- means for generating a reference log, the reference log including first media identifiers of first media and first times at which the first media was presented as a linear media presentation;
- means for accessing at least one of an audio fingerprint or a watermark code generated by a media monitoring device electronically monitoring media presentation of second media, the audio fingerprint based on an audio characteristic of the second media electronically measured at discrete times by the media monitoring device;
- means for identifying second media identifiers of the second media from the at least one of the audio fingerprint or the watermark code, the means for identifying to match the at least one of the audio fingerprint or the watermark code to a reference audio fingerprint or a reference watermark code in a reference database;
- means for generating a media presentation log for the media presentation of the second media, the media presentation log including the second media identifiers of the second media and second times at which the second media was presented;
- means for comparing the media presentation log to the reference log, the means for comparing to determine a duration associated with matches between ones of the first media identifiers and ones of the second media identifiers, the matches between the ones of the first media identifiers and the ones of the second media identifiers being in a same order in the media presentation log and the reference log, the duration based on at least one of the first times or the second times;
- and
- means for classifying the media presentation of the second media, the means for classifying to classify the media presentation of the second media as a linear media presentation when the duration satisfies a threshold.
An apparatus to automatically determine whether a media presentation is a linear media presentation or a non-linear media presentation, the apparatus comprising:
- means for generating a reference log, the reference log including first media identifiers of first media and first times at which the first media was presented as a linear media presentation;
- means for accessing at least one of an audio fingerprint or a watermark code generated by a media monitoring device electronically monitoring media presentation of second media, the audio fingerprint based on an audio characteristic of the second media electronically measured at discrete times by the media monitoring device;
- means for identifying second media identifiers of the second media from the at least one of the audio fingerprint or the watermark code, the means for identifying to match the at least one of the audio fingerprint or the watermark code to a reference audio fingerprint or a reference watermark code in a reference database;
- means for generating a media presentation log for the media presentation of the second media, the media presentation log including the second media identifiers of the second media and second times at which the second media was presented;
- means for comparing the media presentation log to the reference log, the means for comparing to determine a number of matches between ones of the first media identifiers and ones of the second media identifiers, the matches between the ones of the first media identifiers and the ones of the second media identifiers being in a same order in the media presentation log and the reference log;
- and
- means for classifying the media presentation of the second media, the means for classifying to classify the media presentation of the second media as a linear media presentation when the number of matches satisfies a threshold.
Dependencies are inferred from the claim text.