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A first computer system associated with a first content platform, the first computer system comprising:

• a memory;
• and
• a processing device, operatively coupled to the memory, to:
• transmit, from the first computer system of the first content platform to a second computer system of a second content platform, a request for a predefined application component that links to videos hosted by the second content platform;
• receive the predefined application component from the second computer system associated with the second content platform;
• embed the predefined application component in a user interface of a software application presenting content associated with the first content platform;
• cause the user interface to be provided for presentation on a user mobile device, wherein the predefined application component in the user interface causes the user mobile device to present, in the user interface, the content associated with the first content platform and a playlist, the playlist representing an ordered set of videos to be played sequentially, the ordered set of videos comprising a first video and a second video that are selected from a plurality of videos and ranked based on a relevancy score of the first video and the second video with respect to the content associated with the first content platform;
• and
• wherein in response to a user selecting a representation of the first video in the playlist, a playback of the first video is provided in the user interface, together with a presentation of the content associated with the first content platform.

A non-transitory, computer-readable medium having instructions stored thereon, the instructions, when executed, cause a processing device of a first computer system associated with a first content platform to:

• transmit, from a first computer system of a first content platform to a second computer system of a second content platform, a request for a predefined application component that links to videos hosted by the second content platform;
• receive the predefined application component from the second computer system associated with the second content platform;
• embed the predefined application component in a user interface of a software application presenting content associated with the first content platform;
• cause the user interface to be provided for presentation on a user mobile device, wherein the predefined application component in the user interface causes the user mobile device to present, in the user interface, the content associated with the first content platform and a playlist, the playlist representing an ordered set of videos to be played sequentially, the ordered set of videos comprising a first video and a second video that are selected from a plurality of videos and ranked based on a relevancy score of the first video and the second video with respect to the content associated with the first content platform;
• and
• wherein in response to a user selecting a representation of the first video in the playlist, a playback of the first video is provided in the user interface, together with a presentation of the content associated with the first content platform.