Method and system for managing insertion of advertisements

A system for managing insertion of advertisements, the system comprising:

• a user interface for providing information associated with commercial breaks and advertisements;
• a media server comprising;
• a memory that stores instructions;
• and
• a processor configured to execute in responsive to the instructions to;
• receive information associated with commercial breaks on a television channel;
• acquire information associated with advertisements, and wherein the advertisements comprise one of regional advertisements and national advertisements;
• determine the advertisements to be aired during the commercial breaks based on the information acquired;
• schedule playing of the advertisements and during commercial breaks based on the determining;
• one or more edge devices for fetching of the advertisements based on the schedule, and inserting the advertisements for playing on the television channel;
• wherein the media server is configured to calculate rates for one or more national advertisements to be played during commercial breaks, to calculate cumulative rates for regional advertisements to be played during the commercial breaks across multiple regions, to estimate maximum revenue from a combination of the national advertisements and the regional advertisements to be played during the commercial breaks across the multiple regions, and to select the combination of the national advertisements and the regional advertisements based on the estimating, and wherein the one or more edge devices are further configured to insert one of low-cost advertisements and promotional videos of television channel, an wherein the low cost advertisements are priced lower and inserted only when an inventory is not utilized by national or regional advertisements to utilize an unused airtime to maximize revenue, and wherein the media server is laid on a cloud network, and wherein the advertisements are scheduled by including a Mark-in/mark-out Montage that are specific to a television channel or radio channel;
• and wherein the Mark-in/mark-out Montage on a feed of a television channel are identified for inserting the advertisements;
• and wherein fillers of the television channels are inserted to fill the commercial breaks, when the commercial breaks are not utilized fully even after the insertion of low cost advertisements or value buy advertisements, and wherein a time of insertion of commercial breaks is determined in a dynamic manner during an actual telecast broadcast of television channel, by configuring a timing of the insertion of the Mark-in/mark out Montage.