US 10,567,823 B2 · Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

Abstract

A method, apparatus and/or system related to relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device are disclosed. In one embodiment, a method includes determining that a user is likely viewing a networked media device and/or accessing a client device while viewing the networked media device, determining that the content currently being displayed on the networked media device is associated with a motion-video advertisement through an automatic content recognition algorithm applied to the networked media device, selecting an alphanumeric advertisement formatted for a display area of the client device based on contextual match between the motion-video advertisement and/or the alphanumeric advertisement, and/or delivering the alphanumeric advertisement to the client device while the motion-video advertisement is still rendering on the networked media device.

Claims30

Dependent claims

A machine-implemented method of targeted advertising to a client device, comprising:

constraining an executable environment in a security sandbox;
executing a sandboxed application in the constrained executable environment;
and
enabling, through the sandboxed application,
automatically inferring at least one of a current association and a previous association of the client device with a media device networked to the client device;
automatically identifying a first content displayed on the networked media device automatically inferred to be associated with the client device;
and
automatically targeting a second advertisement to the sandboxed application executing on the client device based on the identified first content,
wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

6 more elements

A system of targeted advertising, comprising:

a client device to:
constrain an executable environment in a security sandbox;
and
execute a sandboxed application in the constrained executable environment;
a media device networked to the client device;
and
one or more servers communicatively coupled to both the client device and the networked media device through a computer network to, in conjunction with the sandboxed application executing on the client device:
automatically infer at least one of a current association and a previous association of the client device with the networked media device,
automatically identify a first advertisement displayed on the networked media device automatically inferred to be associated with the client device, and
automatically target a second advertisement to a webpage displayed by the sandboxed application of the client device based on the identified first advertisement,
wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

8 more elements

A system of targeted advertising, comprising:

a client device to:
constrain an executable environment in a security sandbox;
and
execute a sandboxed application in the constrained executable environment, the sandboxed application being a web browser;
a media device networked to the client device;
and
one or more servers communicatively coupled to both the client device and the networked media device through a computer network to, in conjunction with the sandboxed application executing on the client device:
automatically infer at least one of a current association and a previous association of the client device with the networked media device,
automatically identify a first advertisement displayed on the networked media device automatically inferred to be associated with the client device, and
automatically target a second advertisement to the sandboxed application of the client device based on the identified first advertisement,
wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of an advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application

14/139,891Filed 24 Dec 2013 · continuation in part

Priority

26 Nov 2008

Published

US 2015/0181268 A125 Jun 2015

Granted

18 Feb 2020

Term ends

Not estimatedThe source records don’t support an estimate.

Classification17 codes

H04N 21/2668
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD…:…
H04N 21/233
Processing of content or additional data; Elementary server operations; Server middleware: processing of audio elementary streams
H04N 21/23418
Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs: involving operations for…
H04N 21/237
Processing of content or additional data; Elementary server operations; Server middleware: communication with additional data server

Family

Application61/118,286Us provisional application · filed 26 Nov 2008

Application12/592,377Parent of this continuation · filed 23 Nov 2009

Application61/584,168Us provisional application · filed 6 Jan 2012

Application13/470,814Parent of this continuation-in-part · filed 14 May 2012

Application61/652,153Us provisional application · filed 26 May 2012

Application61/696,711Us provisional application · filed 4 Sep 2012

Application13/736,031Parent of this continuation-in-part · filed 7 Jan 2013

Application61/803,754Us provisional application · filed 20 Mar 2013

Application13/904,015Parent of this continuation · filed 28 May 2013

Application13/943,866Parent of this continuation-in-part · filed 17 Jul 2013

Application14/018,408Parent of this continuation-in-part · filed 4 Sep 2013

US 2015/0181268 A1Pre-grant publication · published 25 Jun 2015

US 2018/0227618 A9Pre-grant publication · published 9 Aug 2018

US 9,589,456 B2Parent of this continuation-in-part

US 8,819,255 B1Parent of this continuation-in-part

US 9,026,668 B2Parent of this continuation

Application13/943,866Parent of this continuation

US 9,154,942 B2Parent of this continuation-in-part

Application13/904,015Parent of this continuation-in-part

US 8,539,072 B1Parent of this continuation-in-part

US 8,180,891 B1Parent of this continuation

Application13/470,814Parent of this continuation

US 2013/0318157 A1Published application

US 2014/0007157 A1Published application

US 2014/0195690 A1Published application

US 10,567,823 B2This patent

From the US filing history. Foreign family members aren’t listed.

Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

Life of this patent

Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device

Life of this patent

Abstract

Claims30