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US 10,567,329 B2Granted
Methods and apparatus for inserting content into conversations in on-line and digital environments
OwnerPaul Ernest Stolorz, Christopher T. Dean +2inventors
InventorsPaul Ernest Stolorz, Christopher T. Dean, Jeffrey Eric Davitz, Jackie Kellon Smith, II
Life of this patent
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Abstract
Content is inserted into conversations hosted on a takeoff site using creatives that provide lures and links to other material that users engaged in the conversation might find helpful and relevant. Such insertions are made in a contextually meaningful fashion through the use of a matching and decision process that determines best candidate creatives and an appropriate time and place for their insertion into the conversation.
Claims20
A computer-implemented method comprising:
- monitoring, by a processor, one or more input messages provided on a first electronic page, by an end user device;
- identifying, by the processor, a trigger based on the monitored one or more input messages;
- in response to identifying the trigger, accessing, by the processor, a plurality of candidate messages, each of the plurality of candidate messages including a prompt for taking an action;
- accessing, by the processor, information on a plurality of target electronic pages;
- calculating, by the processor, a score as a function of the one or more input messages, each of the plurality of candidate messages, and the information on each of the plurality of target electronic pages;
- based on the calculated score, identifying, by the processor, a particular candidate message from the plurality of candidate messages, and a particular target electronic page from the plurality of target electronic pages;
- providing, by the processor, the particular candidate message and a link to the particular target electronic page, for display on the first electronic page, wherein the link to the particular target electronic page is displayed inserted into the candidate message;
- monitoring, by the processor, user actuation of the link inserted into the displayed candidate message;
- and
- providing, by the processor, the particular target electronic page for display by the end user device in response to detecting the user actuation of the link.
7 more elements
A system comprising:
- a processor;
- and
- a memory, wherein the memory stores instructions that, when executed by the processor, cause the processor to:
- monitor one or more input messages provided on a first electronic page, by an end user device;
- identify a trigger based on the monitored one or more input messages;
- in response to identifying the trigger, access a plurality of candidate messages, each of the plurality of candidate messages including a prompt for taking an action;
- access information on a plurality of target electronic pages;
- calculate a score as a function of the one or more input messages, each of the plurality of candidate messages, and the information on each of the plurality of target electronic pages;
- based on the calculated score, identify a particular candidate message from the plurality of candidate messages, and a particular target electronic page from the plurality of target electronic pages;
- provide the particular candidate message and a link to the particular target electronic page, for display on the first electronic page, wherein the link to the particular target electronic page is displayed inserted into the candidate message;
- monitor user actuation of the link inserted into the displayed candidate message;
- and
- provide the particular target electronic page for display by the end user device in response to detecting the user actuation of the link.
10 more elements
Dependencies are inferred from the claim text.