System and method for email message following from a user's inbox

A non-transitory computer-readable storage medium tangibly encoded with computer-executable instructions, that when executed by a server, perform a method comprising:

• receiving, at the server, an instruction to follow a message conversation and each update of the conversation from a message inbox of a user, said follow instruction comprising follow criteria associated with a message context of the conversation;
• analyzing, via the server, message data associated with an incoming message addressed to the user, said analysis comprising comparing said message data to said follow criteria;
• determining, via the server, whether at least a portion of said message data satisfies said follow criteria based on said comparison;
• upon determining that at least said portion satisfies said follow criteria, retrieving, via the server, supplemental digital content corresponding to said message context and said message data;
• modifying, via the server, said incoming message based on said retrieved supplemental digital content such that said supplemental digital content is included within said modified message;
• and
• delivering, via the server, said modified message for display in said inbox in association with said message conversation, said delivery facilitates display of said modified message in a follow section of said inbox.

A server comprising:

• a processor;
• and
• a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising:
• logic executed by the processor for receiving, at the server, an instruction to follow a message conversation and each update of the conversation from a message inbox of a user, said follow instruction comprising follow criteria associated with a message context of the conversation;
• logic executed by the processor for analyzing, via the server, message data associated with an incoming message addressed to the user, said analysis comprising comparing said message data to said follow criteria;
• logic executed by the processor for determining, via the server, whether at least a portion of said message data satisfies said follow criteria based on said comparison;
• logic executed by the processor for retrieving, via the server, upon determining that at least said portion satisfies said follow criteria, supplemental digital content corresponding to said message context and said message data;
• logic executed by the processor for modifying, via the server, said incoming message based on said retrieved supplemental digital content such that said supplemental digital content is included within said modified message;
• and
• logic executed by the processor for delivering, via the server, said modified message for display in said inbox in association with said message conversation, said delivery facilitates display of said modified message in a follow section of said inbox.