US 10,567,253 B1Granted

Method and system for collection, data-mining and display of information regarding and relating to attendees of live events for management decisions

AssigneeStad.Io, LLC

InventorRyan O'Toole

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Abstract

A system and method for enabling identification of and engagement with, high-value participants within the venue of a live-event from data collected and saved at events for providing improved customer service, marketing of products and increasing ticket sales to events are disclosed. An on-site wireless captive portal technology is used to authenticate attendees to live-events, and, upon authentication, collect their personal preferences and social profile details in real-time. The information collected at the live event is used to update a historic database at a main server station. The collected information is saved, combined with pre-saved historic data and data-mined to extract values for influence (i.e., number of followers who interact and follow an individual), social value (i.e., blogs and comments generated), and economic value (i.e., spending activity). The current and consolidate data is used to generate information and displays that show the impact of the influence and activities.

Claims20

Dependent claims

A communication system distributed throughout a venue, the communication system comprising:

a plurality of wireless access points distributed in a venue, communicatively coupled to at least one mobile device during a live event, wherein a social media application for the live event is operating on the at least one mobile device and is receiving user input from a user located at the at least one mobile device, wherein the user input comprises user profile information and user activities during the live event;
an access controller connected to the plurality of wireless access points;
a proxy server communicatively coupled to the access controller and a network, wherein the proxy server is configured to receive a network access request and the user input from the at least one mobile device received during the live event via the access controller,
and wherein the proxy server is configured to authenticate the at least one mobile device based on the received network access request and the received user input;
and
a main server communicatively coupled to the network, and to the proxy server via the network, wherein the main server is configured to generate consolidated information and individual-specific information based on the received network access request and the received user input to determine a high-value individual, wherein the main server is configured to send an alert to the at least one mobile device of the high-value individual notifying of incentives to exert influence during the live event;
at least one display device communicatively coupled to the main server configured to display the high-value individual based on the generated consolidated information and individual-specific information.

4 more elements

A computer-implemented method using a communication system wirelessly distributed throughout a venue, the computer-implemented method comprising:

connecting at least one mobile devices to a proxy server during a live event, wherein a social media application for the live event is operating on the at least one mobile device;
receiving user input from a user located at the at least one mobile device, wherein the user input comprises user profile information and user activities during the live event, wherein the user qualifies as a high-value individual;
associating the at least one mobile devices with a hash tag at the proxy server;
receiving a request to access the social media platform at the proxy server from the at least one mobile device;
and
updating the user activities in the user data with the hash tag, wherein the hash tag is auto-populated in response to the user activities, and wherein the auto-populated hash tag enables tracking an impact of the user activities during the live event.

3 more elements

A computer-implemented method using a communication system wirelessly distributed throughout a venue, the computer-implemented method comprising:

connecting at least one mobile devices to a proxy server during a live event, wherein a social media application for the live event is operating on the at least one mobile device;
generating a venue and attendee-specific identifier at the proxy server;
associating the generated venue and attendee-specific identifier with the at least one mobile devices connected to the proxy server;
receiving user input from a user located at the at least one mobile device, wherein the user qualifies as a high-value individual, and wherein the user input comprises social and economic activity of the user during the live event while using the attendee-specific identifier at the proxy server;
identifying the at least one mobile device operated by the high-value individual, wherein the high-value individual is predetermined to be capable of influencing consumer activity among other users within the venue and outside of the venue based on the received user input;
and
sending an alert to the at least one mobile device of the high-value individual notifying of incentives to exert influence during the live event.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/822,639Filed 10 Aug 2015 · continuation in part
Priority: 3 Apr 2014
Granted: 18 Feb 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification16 codes

G06F 16/26
Of structured data, e.g. relational data: visual data mining; Browsing structured data
G06Q 10/46
Business processes related to social networking or social networking services: determination of level of influence of users within social…
G06Q 30/0241
Marketing; Price estimation or determination; Fundraising: advertisements
G06Q 30/0281
Marketing; Price estimation or determination; Fundraising: customer communication at a business location, e.g. providing product or service…

Family

Application61/974,883Us provisional application · filed 3 Apr 2014
Application14/263,969Parent of this continuation-in-part · filed 28 Apr 2014
Application62/047,638Us provisional application · filed 8 Sep 2014
Application14/670,351Parent of this continuation-in-part · filed 26 Mar 2015
US 9,226,156 B2Parent of this continuation-in-part
US 10,762,514 B1Related patent
US 2015/0312760 A1Published application
US 10,567,253 B1This patent

From the US filing history. Foreign family members aren’t listed.