Universal pigment preparations for point-of-sale use

A pigment preparation comprising, based in each case on the total weight of the preparation,

• (A) 1 to 80 wt % of a pigment component which comprises a pigment and optionally a filler;
• (B) 0.01 to 10 wt % of a water-soluble, anionic, surface-active additive selected from the group consisting of homo- and copolymers of ethylenically unsaturated monocarboxylic acids and/or ethylenically unsaturated dicarboxylic acids, which may further comprise, in copolymerized form, vinyl monomers comprising no acid function, and of the salts of the homo- and copolymers, the homo- and copolymers being at least partly esterified with a polyether alcohol or a derivative thereof;
• (C) 0.01 to 8 wt % of a phosphoric ester of the formula (I):
• [RO—(C2-C3-alkylene oxide)y]x-PO(OH)3-x (I)
• wherein
• the radical R independently at each occurrence is linear or branched C8-C22-alkyl, C8-C22-alkenyl or phenyl which may be substituted by C1-C12-alkyl, styryl or methyl-substituted styryl,
• the (C2-C3-alkylene oxide) group is ethylene oxide and/or propylene oxide,
• x=1 or 2, and
• y=1-100;
• (D) 0 to 20 wt % of one or more further additives customary for aqueous pigment preparations;
• and
• (E) water,
• where the sum of the percentages by weight of components (A) to (E) makes 100 wt %.