Targeted content placement using overlays

A system comprising:

• a media device comprising a display;
• data processing hardware located at the media device;
• and
• memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the data processing hardware to perform operations comprising:
• receiving media content from a content feed;
• displaying the media content from the content feed at the display of the media device;
• and
• as the display of the media device displays the media content:
• fingerprinting at least one frame of the media content to obtain one or more fingerprints of the at least one frame of the media content;
• identifying an in-frame advertisement within the at least one frame based on the one or more obtained fingerprints, the in-frame advertisement corresponding to an advertisement within a portion of the at least one frame;
• determining that the one or more obtained fingerprints match fingerprint data associated with a known identity of the media content;
• determining a target overlay location within the at least one frame with the in-frame advertisement, the target overlay location corresponding to a size of the in-frame advertisement within the at least one frame;
• while the one or more obtained fingerprints are determined to be matching the fingerprint data associated with the known identity of the media content, superimposing overlay content at the target overlay location when the display of the media device displays the at least one frame with the in-frame advertisement;
• during superimposing the overlay content at the target overlay location, determining that the match between the one or more obtained fingerprints and the fingerprint data associated with the known identity of the media content has ceased;
• and
• in response to determining that the match between the one or more obtained fingerprints and the fingerprint data associated with the known identity of the media content has ceased, discontinuing the superimposing of the overlay content at the target overlay location.

A non-transitory computer readable medium having stored thereon instructions that, upon execution by a processor, cause performance of a set of acts comprising:

• receiving media content from a content feed;
• displaying the media content from the content feed at a display of a media device;
• and as the display of the media device displays the media content:
• fingerprinting at least one frame of the media content to obtain one or more fingerprints of the at least one frame of the media content;
• identifying an in-frame advertisement within the at least one frame based on the one or more obtained fingerprints, the in-frame advertisement corresponding to an advertisement within a portion of the at least one frame;
• determining that the one or more obtained fingerprints match fingerprint data associated with a known identity of the media content;
• determining a target overlay location within the at least one frame with the in-frame advertisement, the target overlay location corresponding to a size of the in-frame advertisement within the at least one frame;
• while the one or more obtained fingerprints are determined to be matching the fingerprint data associated with the known identity of the media content, superimposing overlay content at the target overlay location when the display of the media device displays the at least one frame with the in-frame advertisement;
• during superimposing the overlay content at the target overlay location, determining that the match between the one or more obtained fingerprints and the fingerprint data associated with the known identity of the media content has ceased;
• and
• in response to determining that the match between the one or more obtained fingerprints and the fingerprint data associated with the known identity of the media content has ceased, discontinuing the superimposing of the overlay content at the target overlay location.