Receiver and system using an electronic questionnaire for advanced broadcast services

A non-transitory computer-readable storage medium storing a program which when executed by a computer causes the computer to perform a method of an information processing apparatus for receiving one or more content items, the method comprising:

• receiving, by the information processing apparatus, a first content item and a questionnaire from a first content provider server over a network;
• receiving, by the information processing apparatus, an answer from a viewer of the first content item in response to the questionnaire;
• storing the answer to the questionnaire;
• receiving, by the information processing apparatus, a second content item from a second content provider server over the network, the second content provider server being different from the first content provider server, the second content item being received after the answer to the questionnaire has been stored;
• accessing, by a processor of the information processing apparatus, the stored answer to the questionnaire;
• and
• filtering, by the information processing apparatus, the second content item received from the second content provider server based on the accessed answer to the questionnaire that is provided from the first content provider server, storing the filtered second content item, and reproducing the filtered second content item to the viewer, wherein the viewer uses the information processing apparatus to view the filtered second content item reproduced, the first and second content provider servers being external to the information processing apparatus.

An information processing apparatus, comprising:

• a receiver configured to receive:
• a first content item and a questionnaire from a first content provider server over a network;
• and
• a second content item from a second content provider server over the network, the second content provider server being different from the first content provider server;
• and
• at least one processor configured to:
• receive an answer from a viewer of the first content item in response to the questionnaire;
• store the answer to the questionnaire;
• access the stored answer to the questionnaire;
• filter the second content item provided from the second content provider server based on the accessed answer to the questionnaire that is provided from the first content provider server,
• store the filtered second content item;
• and
• reproduce the filtered second content item to the viewer, wherein
• the second content item is received after the answer to the questionnaire has been stored and the viewer uses the information processing apparatus to view the filtered second content item reproduced, the first and second content provider servers being external to the information processing apparatus.