Cloud-based contacts management

A method, comprising:

• receiving, by a first mobile device comprising a processor, first initiation data via a first radio transmission, representative of a first initiation request, from a second mobile device, wherein the first mobile device is associated with a first user and the second mobile device is associated with a second user, and the first initiation data is associated with a persona selected via feedback received via the first mobile device;
• transmitting, by the first mobile device, the first initiation data to a contact management server;
• generating, by the first mobile device, a second initiation request comprising second initiation data;
• transmitting, by the first mobile device, the second initiation data to the second mobile device via a second radio transmission;
• receiving, by the first mobile device, second contact data of the second user associated with the second mobile device and an indication that first contact data of the first user associated with the first mobile device has been shared with the second mobile device in response to the first initiation data and the second initiation data being sent to the contact management server within a predetermined time period;
• and
• in response to a modification of data about the first user in the first contact data, transmitting, by the first mobile device, a message to the contact management server, wherein the message instructs the contact management server to provide the modification to the first contact data to the other mobile device and initiate a notification on the other mobile device highlighting the modification of the data about the first user in the first contact data.

A non-transitory computer readable medium having instructions stored thereon that, in response to execution, cause a first mobile device comprising a processor to perform operations comprising:

• receiving first initiation data via a first wireless communication transmission, representative of a first initiation request, from a second mobile device, wherein the first mobile device is associated with a first user and the second mobile device is associated with a second user, and the first initiation data is associated with a persona selected via feedback received via the mobile device;
• transmitting the first initiation data to a contact management server;
• generating a second initiation request comprising second initiation data;
• transmitting the second initiation data to the second mobile device via a second wireless communication transmission;
• receiving second contact data of the second user associated with the second mobile device and an indication that first contact data of the first user associated with the first mobile device has been shared with the second mobile device in response to the first initiation data and the second initiation data being sent to the contact management server within a predetermined time period;
• and
• in response to a modification of data about the first user in the first contact data, transmitting, by the first mobile device, a message to the contact management server, wherein the message instructs the contact management server to provide the modification to the first contact data to the other mobile device and initiate a notification on the other mobile device highlighting the modification of the data about the first user in the first contact data.