System and method for providing a customized resource

A method for determining a customized resource, the method comprising:

• receiving, by an application server from a user device, a request to render a resource, the request comprising item information associated with an item;
• extracting, by the application server, an item identifier from the item information;
• determining, by the application server, whether the user device corresponds to an existing user of a mobile application corresponding to the request;
• in response to determining the user device corresponds to an existing user of the mobile application, determining, by the application server, a customized uniform resource indicator (URI) that directs the user device to a page within the mobile application that corresponds to the item based on a character comparison of the extracted item identifier to character strings of URIs of the mobile application, and transmitting, to the user device, the customized URI;
• and
• in response to determining the user device does not correspond to an existing user of the mobile application, transmitting, by the application server to the user device, a uniform resource locator (URL) of a web page of a website that enables a user to register for the mobile application.

A non-transitory computer readable medium having stored therein instructions that when executed cause a computing device to perform a method for determining a customized resource, the method comprising:

• receiving, by a web server from a user device, a request to render a resource, the request comprising item information associated with an item;
• extracting, by the web server, an item identifier from the item information;
• determining, by the web server, whether the user device corresponds to an existing user of a mobile application corresponding to the request;
• in response to determining the user device corresponds to an existing user of the mobile application, determining, by the web server, a customized uniform resource indicator (URI) that directs the user device to a page within the mobile application that corresponds to the item based on a character comparison of the extracted item identifier to character strings of URIs of the mobile application, and transmitting, to the user device, the customized URI;
• and
• in response to determining the user device does not correspond to an existing user of the mobile application, transmitting, by the web server to the user device, a uniform resource locator (URL) of a web page of a website that enables a user to register for the mobile application.