Multi-channel resource control system

One or more storage media storing instructions which, when executed by one or more processors, cause:

• determining a resource limit that is associated with a content delivery campaign of a plurality of content delivery campaigns;
• determining a prediction of resource usage that is associated with the content delivery campaign and a first content delivery channel of a plurality of content delivery channels;
• receiving a content request through a second content delivery channel, of the plurality of content delivery channels, that is different than the first content delivery channel;
• in response to receiving the content request:
• identifying, based on data contained within the content request, the content delivery campaign;
• determining, based on the resource limit and the prediction of resource usage associated with the content delivery campaign and the first content delivery channel, whether to respond to the content request with campaign data associated with the content delivery campaign;
• determining to not respond to the content request with the campaign data associated with the content delivery campaign.