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US 10,540,688 B2Granted
Electronic periodical advertisement
AssigneeTarget Brands, Inc.
InventorsKrisandra Shimpa, Heather Grudt, Richard Schindeldecker, III, Richard Brinkerhoff, Marie Hartmann, Karen Jackson Patrick, Evan Mager, Elizabeth Tervenski
Life of this patent
Estimating the term…
Abstract
An electronic periodical advertisement including a number of time dependent offers is generated, e.g., using a computing device. The offers are organized into a number of modules. A default set of the modules is presented to a user. The default set of modules is edited to generate a user-defined set of modules. A user-defined electronic periodical advertisement including the user-defined set of modules is presented to the user.
Claims20
A non-transitory computer-readable storage medium comprising instructions that, when executed, cause at least one processor of a computing device to:
- generate an interactive electronic periodical advertisement on a graphical user interface of a device of a customer of at least one retailer, the interactive electronic periodical advertisement being configured to allow the customer to create a customized electronic periodical advertisement, the interactive electronic periodical advertisement including:
- a plurality of default modules in a first display area of the interactive electronic periodical advertisement, each of the plurality of default modules including at least one product offer;
- an interactive customization control including at least an add module control that the customer can activate to add one or more customer selected modules having at least one product offer to the first display area of the interactive electronic periodical advertisement, the add module control further being configured such that when activated an interactive module addition pane is displayed to the user while at least one of the plurality of default modules is displayed to the user;
- and,
- the interactive customization control further including at least one of the following:
- (i) a shopping list control, the shopping list control is configured such that upon activation by the customer an interactive shopping list pane is presented to the customer by which the customer can create a personalized shopping list;
- and
- (ii) an alerts control, the alerts control is configured such that upon activation by the customer an interactive alerts pane is presented to the customer, the interactive alerts pane includes an alerts menu that allows the customer to create alerts for product offers and set delivery preference for any alert created.
5 more elements
A computer system comprising:
- an ad server configured to communicate with at least one user device, the ad server including a periodical ad engine configured to cause the ad server to:
- generate an interactive default electronic periodical advertisement including a plurality of offers, the interactive default electronic periodical advertisement further including:
- a plurality of default modules in a first display area of the interactive default electronic periodical advertisement, each of the plurality of default modules including at least one offer;
- customization controls allowing a user to customize the interactive default electronic periodical advertisement, the customization controls including at least each of the following:
- (i) a shopping list control, the shopping list control is configured such that upon activation by the user an interactive shopping list pane is presented to the user by which the user can create a personalized shopping list, wherein upon activation of the shopping list control the interactive shopping list pane is displayed to the user while at least one of the plurality of default modules is displayed to the user;
- and
- (ii) an alerts control, the alerts control is configured such that upon activation by the user an interactive alerts pane is presented to the user, the interactive alerts pane includes an alerts menu that allows the user to create alerts for product offers and set delivery preference for any alert created, wherein upon activation of the alerts control, the interactive alerts pane is displayed to the user while at least one of the plurality of default modules is displayed to the user.
4 more elements
A computer-implemented method including:
- providing an ad server configured to communicate with at least one user device, the ad server including a periodical ad engine configured to cause the ad server to generate an interactive electronic periodical advertisement including a plurality of offers, the interactive electronic periodical advertisement further including a plurality of interactive modules in a first display area of the interactive electronic periodical advertisement, each of the plurality of interactive modules including a plurality of offers;
- and,
- displaying to a user the interactive electronic periodical advertisement with one or more customization controls allowing the user to customize the interactive electronic periodical advertisement, the one or more customization controls including a shopping list control, the shopping list control is configured such that upon activation by the user an interactive shopping list pane is displayed to the user while at least one of the plurality of default modules is displayed to the user by which the user can create a personalized shopping list by interacting with one or more of the plurality of interactive modules in the first display area of the interactive electronic periodical advertisement to add one or more offers to the personalized shopping list displayed in the interactive shopping list pane.
Dependencies are inferred from the claim text.