Systems and methods for automated mass media commerce

A method for responding, over a communication network, to a wireless request from a consumer to an advertiser, the wireless request associated with a human-perceptible advertisement of a service offered by a vendor, the advertisement associated with at least one transmitter and associated with a wireless transmission identification signal representing information pertaining to the service offered by the vendor, the wireless transmission identification signal being transmitted from the transmitter associated with the advertisement and received at a wireless ordering device of the consumer, the method comprising:

• receiving an electronic consumer request at a commerce data organization system from the wireless ordering device via the network, the electronic consumer request having electronic information pertaining to the service offered by the vendor received by the wireless ordering device by way of the wireless transmission identification signal from the transmitter associated with the advertisement;
• analyzing supplemental condition data to select a particular product or products offered by the vendor that might be beneficial to a particular customer associated with the wireless ordering device, the supplemental condition data to permit varying responses to electronic consumer requests with the wireless transmission identification signal from the transmitter,
• generating a response to the electronic consumer request in a processor of the commerce data organization system, the response being associated with the received electronic information pertaining to the service offered by the vendor at the wireless ordering device, the response further associated with the supplemental condition data of the commerce data organization system and provided over the network to the commerce data organization system, the response further comprising information pertaining to the selected product or products;
• and
• sending the response to the electronic consumer request by providing, to the wireless ordering device via the network, the information associated with the information pertaining to the service offered by the vendor read from the transmitter with information indicating the selected product or products for displaying of the information indicating the selected product or products on the wireless ordering device.