Information processing device, information processing method, and information processing program

An information processing method for determining users to receive an advertisement, the information processing method performed by a computer, the information processing method comprising:

• controlling delivery, by a server, by email of an initial quantity of the advertisement to a first plurality of recipients among a plurality of possible recipients after a commencement of a counting period, wherein the counting period extends from a beginning of the counting period to an end of the counting period, wherein delivery requirements of the advertisement include:
• i) a first limiting element for limiting delivery of the advertisement, and ii) a specified number of selections of the advertisement by recipients, the first plurality of recipients being determined based on:
• i) satisfying the first limiting element, ii) the specified number of selection, and ii) an expected selection rate of the advertisement;
• estimating, after the beginning of the counting period and before the end of the counting period, an estimated number of further clicks by the end of the counting period, wherein the estimated number of further clicks is based on:
• i) an expected number of selections indicating how many recipients among the first plurality of recipients were expected to select the advertisement within a first time interval, and ii) an actual number of selections indicating how many recipients among the first plurality of recipients actually selected the advertisement within the first time interval;
• obtaining, for each of a plurality of second limiting elements different from the first limiting element, an actual selection rate of the advertisement by a historical group of recipients among the plurality of possible recipients, wherein the historical group of recipients is identified in a history database as having selected an advertisement in the past and the historical group of recipients satisfies a corresponding second limiting element among the plurality of second limiting elements;
• determining at least one specific second limiting element to be added to the delivery requirements from among the plurality of second limiting elements, based on the actual selection rates;
• determining a number of additional deliveries based on:
• i) the estimated number of further clicks and ii) the actual selection rate of the advertisement corresponding to the at least one specific second limiting element;
• determining additional recipients among the plurality of possible recipients of the advertisement from a member information database, based on:
• i) satisfying the first limiting element, and ii) satisfying the at least one specific second limiting element, wherein a number of additional recipients is set to the determined number of additional deliveries;
• and
• controlling delivery, by the server, by email of the advertisement to the determined additional recipients.

A non-transitory computer readable medium storing thereon an information processing program for determining users to receive an advertisement, the information processing program causing a computer to:

• control delivery, by a server, by email of an initial quantity of the advertisement to a first plurality of recipients among a plurality of possible recipients after a commencement of a counting period, wherein the counting period extends from a beginning of the counting period to an end of the counting period, wherein delivery requirements of the advertisement include:
• i) a first limiting element for limiting delivery of the advertisement, and ii) a specified number of selections of the advertisement by recipients, the first plurality of recipients being determined based on:
• i) satisfying the first limiting element, ii) the specified number of selections, and ii) an expected selection rate of the advertisement;
• estimate, after the beginning of the counting period and before the end of the counting period, an estimated number of further clicks by the end of the counting period, wherein the estimated number of further clicks is based on:
• i) an expected number of selections indicating how many recipients among the first plurality of recipients were expected to select the advertisement within a first time interval, and ii) an actual number of selections indicating how many recipients among the first plurality of recipients actually selected the advertisement within the first time interval;
• obtain, for each of a plurality of second limiting elements different from the first limiting element, an actual selection rate of the advertisement by a historical group of recipients among the plurality of possible recipients, wherein the historical group of recipients is identified in a history database as having selected an advertisement in the past and the historical group of recipients satisfies a corresponding second limiting element among the plurality of second limiting elements;
• determined at least one specific second limiting elements to be added to the delivery requirements from among the plurality of second limiting elements, based on the actual selection rates;
• determine a number of additional deliveries based on:
• i) the estimated number of further clicks and ii) the actual selection rate of the advertisement corresponding to the at least one specific second limiting element:
• determine additional recipients among the plurality of possible recipients of the advertisement from a member information database, based on:
• i) satisfying the first limiting element, and ii) satisfying the at least one specific second limiting element, wherein a number of additional recipients is set to the determined number of additional deliveries;
• and
• control delivery, by the server, by email of the advertisement to the determined additional recipients.