System and method for analyzing electronic gaming activity

A sales lead generation system comprising:

• a gaming device;
• and
• an application server in communication with the gaming device, the application server comprising:
• a game controlling module configured to receive game play data associated with one or both of (i) actions of an end user selecting an electronic game for game play and (ii) actions of the end user playing an electronic game;
• an education module configured to display on the gaming device, while the end user is playing the electronic game, educational information regarding one or more financial products;
• and receive data indicating that the end user has reviewed the educational information or answered a question regarding the educational information;
• a loyalty module configured to award the end user consumer reward points based on receiving the data indicating that the end user has reviewed the educational information or answered the question regarding the educational information;
• a social media server configured to transmit social media data associated with the end user to the application server;
• a biofeedback device configured to collect biofeedback data associated with the end user and transmit the biofeedback data to the application server;
• the application server configured to identify one or more financial products based on the received game play data;
• a display and input device configured to display to the end user data describing the one or more financial products;
• receive input describing an indication of interest of the end user regarding one or more of the one or more financial products;
• transmit data describing a location of the end user to the application server;
• an agent/advisor server configured to identify a sales entity at the location that sells at least one of the one or more financial products indicated by the end user to be of interest;
• and
• a client calendar server configured to assist in scheduling a communication event between the sales entity and the end user.