Systems and methods for providing advertisements in a fantasy sports contest application
AssigneeRovi Technologies Corporation
InventorsPatrick J. Hughes, David Barber
Life of this patent
Estimating the term…
Abstract
Advertisements are displayed in a fantasy sports contest application in conjunction with fantasy sports contest information and may be interactive in nature. The advertisements may be used to inform the user of prizes being awarded for performance in the fantasy sports contest based on real-time action in a related sports broadcast. The advertisements may be intelligently scheduled around events in a related sports broadcast. The advertisements may be selected according to a user's demonstrated interests. The advertisements may be targeted to the user's specific geographic location. The advertisements may also be used to inform a user of an awarded prize, and to enable the user to claim the awarded prize.
Claims20
A method for selecting times to present advertisements during a sporting event, the method comprising:
- determining an identity of a user accessing a display device;
- determining a sporting event is generated for display on the display device;
- in response to determining that the sporting event is generated for display, accessing a database comprising a status during a past sporting event when a past purchase was made by the user;
- retrieving information of the status during the past sporting event when the past purchase was made by the user;
- determining, using the information, a status during the past sporting events when the user made the past purchase;
- in response to determining the status during the past sporting events when the user made the past purchase, determining a corresponding status during the sporting event to present an advertisement;
- and
- generating for display an advertisement at the determined status during the sporting event.
A non-transitory computer readable medium encoded with machine-readable instructions for providing advertisements on a display screen to a user of a fantasy sports contest application, the machine-readable instructions comprising:
- determining an identity of a user accessing a display device;
- determining a sporting event is generated for display on the display device;
- in response to determining that the sporting event is generated for display, accessing a database comprising a status during a past sporting event when a of past purchase was made by the user;
- retrieving information of the status during the past sporting event when the past purchase was made by the user;
- determining, using the information, a status during the past sporting events when the user made the past purchase;
- in response to determining the status during the past sporting events when the user made the past purchase, determining a corresponding status during the sporting event to present an advertisement;
- and
- generating for display an advertisement at the determined status during the sporting event.
A system for selecting times to present advertisements during a sporting event, the system comprising:
- storage circuitry configured to store a database comprising a status during a past sporting event when a past purchase was made by a user;
- and
- processing circuitry configured to:
- determine an identity of a user accessing a display device;
- determine a sporting event is generated for display on the display device;
- in response to determining that the sporting event is generated for display, access the database comprising the status during the past sporting event when past purchases was made by the user;
- retrieve information of the status during the past sporting event when the past was made by the user;
- determine, using the information, a status during the past sporting events when the user made the past purchase;
- in response to determining the status during the past sporting events when the user made the past purchase, determining a corresponding status during the sporting event to present an advertisement;
- and
- generate for display an advertisement at the determined status during the sporting event.
Dependencies are inferred from the claim text.