Systems and methods for providing articulating point-of-sale apparatuses or devices

A base for an articulating point of sale display assembly comprising:

• a rotatable arm attached to a base, the rotatable arm comprising a first portion with a first end and a second portion with a second end, wherein the rotatable arm is bent such that the first portion is angled and fixed with respect to the second portion, the rotatable arm configured to rotate from a first position to a second position about a perpendicular axis with respect to the base;
• a pivot joint operable to mount a pivotable display device to the first end of the rotatable arm and permitting the pivotable display device to pivot from a third position to a fourth position with respect to the rotatable arm;
• and an arm joint at the second end of the rotatable arm attaching the rotatable arm to the base;
• wherein the pivot joint is operable to mount the pivotable display device to the rotatable arm and is configured to pivot to predetermined positions;
• and the pivot joint is configured to rotate relative to the base, such that the pivotable display device is configured to rotate relative to the base;
• when the rotatable arm is in the first positon, the pivotable display device is at a portrait position with a first edge aligned with a first edge of the base, and when the rotatable arm is in the second positon, the pivotable display device is at a landscape position with a second edge, which is adjacent to the first edge, aligned with an edge opposite the first edge of the base.