Use of marketplace platform instances for reselling

A system comprising:

• a number of processors;
• a first instance of a marketplace platform executable by at least one of the number of processors to aggregate catalogs of service vendors into a master catalog of the first instance of the marketplace platform, the master catalog comprising information of services of the catalogs of the service vendors;
• and
• a reseller management platform to onboard a reseller and cause a reseller instance of the marketplace platform to be associated with the reseller,
• wherein the reseller instance of the marketplace platform comprises a customer portal to present services of a reseller catalog, and the reseller instance of the marketplace platform is executable by at least one of the number of processors to:
• aggregate the master catalog into the reseller catalog of the reseller instance of the marketplace platform, the reseller catalog comprising information of services of the master catalog and of other services, and
• in response to a first service of the reseller catalog being purchased via the customer portal, initiate fulfillment of the first service.

A non-transitory machine readable medium storing instructions that upon execution cause a system to including:

• create a first instance of a marketplace platform, and use the first instance of the marketplace platform to aggregate catalogs of service vendors into a master catalog of the first instance of the marketplace platform, the catalogs of the service vendors presenting respective cloud services of the service vendors, and the master catalog presenting the cloud services of the service vendors;
• onboard a reseller;
• create a reseller instance of the marketplace platform associated with the reseller that has been onboarded, and use the reseller instance of the marketplace platform to aggregate the master catalog into a reseller catalog of the reseller instance of the marketplace platform, the reseller catalog presenting the cloud services of the master catalog and other cloud services;
• and
• responsive to a user selection, in a portal, of a first cloud service presented by the reseller catalog, cause fulfillment of the first cloud service by the reseller instance of the marketplace platform.