# US 10,504,168 B2 · Apparatus and method for facilitating a purchase using information provided on a media playing device

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- Number: US 10,504,168 B2
- Document ID: US10504168B2
- Status: Granted
- Kind: B2
- Application number: 15/964,995
- Filed: 2018-04-27
- Published: 2018-12-20
- Granted: 2019-12-10
- Earliest claimed: 2002-12-24
- Assignees: Poltorak Media LLC
- Applicants: General Patent Corporation, Int'l
- Inventors: Alexander I. Poltorak
- Web page: https://patentgrep.com/patent/US10504168B2

## CPC

- G06Q 30/0613: {using intermediate agents}
- G06Q 20/123: {Shopping for digital content}
- G06Q 20/1235: {with control of digital rights management [DRM]}
- G06Q 20/322: {Aspects of commerce using mobile devices [M-devices]}
- G06Q 20/325: {using wireless networks}
- G06Q 30/0623: {by investigating goods or services}
- G06Q 30/0635: {replenishment orders; recurring orders}
- G06Q 30/0641: {utilising user interfaces specially adapted for shopping}
- H04H 20/28: Arrangements for simultaneous broadcast of plural pieces of information
- H04H 20/30: by a single channel
- H04H 40/27: specially adapted for broadcast systems covered by groups H04H20/53 - H04H20/95
- H04H 60/58: of audio {(determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00)}
- H04H 60/59: of video {(recognising characters or patterns in general G06F18/00, G06V20/00)}
- H04H 60/63: for services of sales {(data processing systems or methods specially adapted for electronic commerce G06Q30/00)}
- H04H 60/73: using meta-information
- H04H 60/74: using programme related information, e.g. title, composer or interpreter
- H04L 65/75: Media network packet handling
- H04N 21/2353: {specifically adapted to content descriptors, e.g. coding, compressing or processing of metadata}
- H04N 21/23614: {Multiplexing of additional data and video streams (arrangements for simultaneous broadcast of plural pieces of information H04H20/28)}
- H04N 21/41407: {embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop (constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57)}
- H04N 21/47815: {Electronic shopping (payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12)}
- H04N 21/6125: {involving transmission via Internet (transmission by internet of broadcast information H04H60/82)}
- H04H 60/37: for identifying segments of broadcast information, e.g. scenes or extracting programme ID
- H04H 2201/30: characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
- H04H 2201/37: via a different channel
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N)
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

Disclosed are apparatus and method for facilitating a purchase in conjunction with media content information. The apparatus includes a receiver configured to receive a transmission of media content, information regarding the content, and information for facilitating a purchase of at least one of a copy of the content, a good, and/or a service. The content may include broadcast media content and entertainment media content. The apparatus also includes a processor configured to process the information regarding the content and the information for facilitating a purchase of the copy of the content, the good, and/or the service. The apparatus also includes a display device for displaying information.

## Claims

### Claim 1

An apparatus for providing content with additional information, the apparatus comprising:
memory storage storing media content, information regarding the media content, and information regarding a product, the information regarding the product comprising information for facilitating a transaction relating to the product, the information regarding the media content comprising a unique identifier of the media content;
a transmitter configured to transmit to a media playing device the media content, the information regarding the media content, and the information for facilitating the transaction;
a processing device coupled to the memory storage and the transmitter, wherein the processing device is configured to process the information regarding the media content and the information for facilitating the transaction;
wherein the apparatus is configured so that the transmitter transmits to the media playing device the media content together with the information for facilitating the transaction and the information regarding the media content.

### Claim 2 (depends on 1)

The apparatus of claim 1, wherein the media content comprises at least one of an audio program and a video program.

### Claim 3 (depends on 1)

The apparatus of claim 1, wherein the information regarding the media content comprises information describing the media content.

### Claim 4 (depends on 1)

The apparatus of claim 1, wherein the media content comprises a song, and the information regarding the media content comprises an information item selected from the group consisting of a name of the song, a name of an album on which the song is featured, a name of a performer of the song, a name of a producer of the song, a name of a composer of the song, a theme of the song, and a year the song was produced.

### Claim 5 (depends on 1)

The apparatus of claim 1, wherein the media content comprises a video program, and the information regarding the media content comprises information item selected from the group consisting of a name of the video program, a name of a participant in the video program, a name of a producer of the video program, a name of a director of the video program, a name of a writer of the video program, a theme of the video program, a year the video program was produced, a place of occurrence of the video program, and a subject matter of the video program.

### Claim 6 (depends on 1)

The apparatus of claim 1, wherein the unique identifier comprises a unique identification number associated with the media content.

### Claim 7 (depends on 1)

The apparatus of claim 1, wherein the information for facilitating the transaction comprises identification information of the product.

### Claim 8 (depends on 7)

The apparatus of claim 7, wherein the product comprises a right to the media content.

### Claim 9 (depends on 1)

The apparatus of claim 1, wherein the transmitter is configured to transmit to the media playing device the media content, the information regarding the media content, and the information for facilitating the transaction by broadcasting the media content, the information regarding the media content, and the information for facilitating the transaction.

### Claim 10 (depends on 1)

The apparatus of claim 1, wherein the transmitter is configured to transmit to the media playing device the media content, the information regarding the media content, and the information for facilitating the transaction by transmitting over the Internet the media content, the information regarding the media content, and the information for facilitating the transaction.

### Claim 11 (depends on 1)

The apparatus of claim 1, wherein the media playing device comprises a mobile electronic device.

### Claim 12 (depends on 1)

The apparatus of claim 1, wherein the transmitter is configured to transmit to the media playing device the media content, the information regarding the media content, and the information for facilitating the transaction by transmitting to the media playing device over a communication network the media content, the information regarding the media content, and the information for facilitating the transaction.

### Claim 13 (depends on 1)

The apparatus of claim 1, wherein the transmitter is configured to transmit to the media playing device the media content, the information regarding the media content, and the information for facilitating the transaction by transmitting to the media playing device over a wireless communication network the media content, the information regarding the media content, and the information for facilitating the transaction.

### Claim 14 (depends on 13)

The apparatus of claim 13, wherein:
the wireless communication network is a cellular communication network, and
the media playing device is a mobile device.

### Claim 15 (depends on 1)

The apparatus of claim 1, wherein the information for facilitating the transaction is at least one of: encoded into at least a portion of the media content, encoded into a broadcast signal, co-broadcast in a portion of a signal bandwidth, transmitted during at least a portion of transmission of the media content by the transmitter, and multiplexed with at least a portion of the media content.

### Claim 16 (depends on 1)

The apparatus of claim 1, wherein the transmitter is configured to transmit to the media playing device the information for facilitating the transaction it a header file.

### Claim 17

A computer-implemented method for providing content with additional information, the computer-implemented method comprising steps of:
storing, in a machine-readable storage medium, media content, information regarding the media content, and information regarding a product, the information regarding the product comprising information for facilitating a transaction relating to the product, the information regarding the media content comprising a unique identifier of the media content;
processing on a processor coupled to the storage medium the information regarding the media content and the information for facilitating the transaction; and
transmitting, through a transmitter coupled to the processor, to a media playing device, the media content together with the information for facilitating the transaction, and the information regarding the media content.

### Claim 18 (depends on 17)

The computer-implemented method of claim 17, wherein the media content comprises at least one of an audio program and a video program, and the step of transmitting comprises broadcasting the media content together with the information for facilitating the transaction, and the information regarding the media content.

### Claim 19 (depends on 17)

The computer-implemented method of claim 17, wherein the information regarding the media content comprises information describing the media content.

### Claim 20 (depends on 17)

The computer-implemented method of claim 17, wherein the step of transmitting comprises broadcasting through the Internet.

### Claim 21 (depends on 17)

The computer implemented method of claim 17, wherein the step of transmitting is performed over a wireless communication network.